Graphic Design Rants and Raves
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Graphic Design Rants and Raves

Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice

Steven Heller

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eBook - ePub

Graphic Design Rants and Raves

Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice

Steven Heller

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About This Book

Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller's latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideasā€”criticisms and celebrationsā€”on such topics as: A history of our modern Hindu-Arabic numerals, and a look at the letter K
Brand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential race
The tumultuous relationship between design and sex
The Charlie Hebdo massacre and the principles of free expression
Icons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazine
Food packaging, the design of milk, and USPS stamps
The obsessive use of cuteness, and the sad and happy history of the ubiquitous happy faceFrom commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Information

Publisher
Allworth
Year
2017
ISBN
9781621535393
INDEX
Italicized page references indicate an illustration.
Numbers
1984 (Orwell), 9, 14
A
Abstraction, 21
ACT UP, 24
Advertising. See also Logos
1947 RCA ad, 73
Absorbine Jr., 138
Aunt Jemima used on Esquire cover, 78, 81
Colgate, 137
Created by Lois, 74ā€“76
Created demand for new fonts, 111
Cutty Sark, 76
Direct, 38
El Producto cigar ad, 67, 175
Focusing on teenagers and women, 140
Ginzburg ā€œWantedā€ ad, 38ā€“40
New trial for Rubin ā€œHurricaneā€ Carter, 76
Off Track Bettingā€™s NYBets, 75
Personal hygiene, 136ā€“141
Posters. See Posters
Royal Air Maroc, 75
Sex used in, 32ā€“37
Social issues, 180ā€“181
UniRoyalā€™s vinyl Naugahyde, 75
Wolfschmidts Vodka, 75
Work by Paul Rand, 66ā€“69
Advertising the American Dream (Marchand), 137
AIGA Voice, 172
Albrecht, Donald, 66ā€“67
AlcalĆ”, Antonio, 94
Aldine Press, 55
Alphabet, individual letters, 44ā€“45
Alphabet, phonetic, 9ā€“10
Alzamora, Charlie, 135
American Printer, 121
Anthropomorphism, 130ā€“133
Antonelli, Paola, 42ā€“43
Anwyl, Richard, 172
Appetite appeal, 96
Apple Inc., 67, 105
Arrows, 44ā€“45
Art, Integrating into graphic design, 175
Art Direction, 3
Art Director Club, 180ā€“181
Art Students League of New York, 67
ATF (American Type Founders), 111
Atlantic, The, 2
Aunt Jemima, 78, 81
Avant Garde, 38, 40
B
Baldwin, James, 78
Ball, Harvey, 134
Bankov, Peter, 28ā€“29
Banksy, 25
Baskerville, John, 110
Baskin, Leonard, 94
Bauhaus, 61, 66, 119, 164
Beach, Lou, 131
Behrens, Peter, 60, 61
Bellows, Jim, 164, 166
Benguiat, Ed, 111
Benton, Morris Fuller, 46
Berger, Oscar, 168ā€“169
Berlin, 60ā€“62, 169
Bernhard, Lucian, 111
Better Angels of O...

Table of contents