Graphic Design Rants and Raves
eBook - ePub

Graphic Design Rants and Raves

Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice

  1. 200 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Graphic Design Rants and Raves

Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice

About this book

Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller's latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas—criticisms and celebrations—on such topics as: A history of our modern Hindu-Arabic numerals, and a look at the letter K
Brand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential race
The tumultuous relationship between design and sex
The Charlie Hebdo massacre and the principles of free expression
Icons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazine
Food packaging, the design of milk, and USPS stamps
The obsessive use of cuteness, and the sad and happy history of the ubiquitous happy faceFrom commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Graphic Design Rants and Raves by Steven Heller in PDF and/or ePUB format, as well as other popular books in Design & Design History & Criticism. We have over one million books available in our catalogue for you to explore.

Information

INDEX
Italicized page references indicate an illustration.
Numbers
1984 (Orwell), 9, 14
A
Abstraction, 21
ACT UP, 24
Advertising. See also Logos
1947 RCA ad, 73
Absorbine Jr., 138
Aunt Jemima used on Esquire cover, 78, 81
Colgate, 137
Created by Lois, 7476
Created demand for new fonts, 111
Cutty Sark, 76
Direct, 38
El Producto cigar ad, 67, 175
Focusing on teenagers and women, 140
Ginzburg “Wanted” ad, 3840
New trial for Rubin “Hurricane” Carter, 76
Off Track Betting’s NYBets, 75
Personal hygiene, 136141
Posters. See Posters
Royal Air Maroc, 75
Sex used in, 3237
Social issues, 180181
UniRoyal’s vinyl Naugahyde, 75
Wolfschmidts Vodka, 75
Work by Paul Rand, 6669
Advertising the American Dream (Marchand), 137
AIGA Voice, 172
Albrecht, Donald, 6667
Alcalá, Antonio, 94
Aldine Press, 55
Alphabet, individual letters, 4445
Alphabet, phonetic, 910
Alzamora, Charlie, 135
American Printer, 121
Anthropomorphism, 130133
Antonelli, Paola, 4243
Anwyl, Richard, 172
Appetite appeal, 96
Apple Inc., 67, 105
Arrows, 4445
Art, Integrating into graphic design, 175
Art Direction, 3
Art Director Club, 180181
Art Students League of New York, 67
ATF (American Type Founders), 111
Atlantic, The, 2
Aunt Jemima, 78, 81
Avant Garde, 38, 40
B
Baldwin, James, 78
Ball, Harvey, 134
Bankov, Peter, 2829
Banksy, 25
Baskerville, John, 110
Baskin, Leonard, 94
Bauhaus, 61, 66, 119, 164
Beach, Lou, 131
Behrens, Peter, 60, 61
Bellows, Jim, 164, 166
Benguiat, Ed, 111
Benton, Morris Fuller, 46
Berger, Oscar, 168169
Berlin, 6062, 169
Bernhard, Lucian, 111
Better Angels of O...

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Table of Contents
  5. Acknowledgments
  6. Introduction
  7. One: Graphic Design Is Power
  8. Two: Graphic Design (Sometimes) Triggers Change
  9. Three: Graphic Design As Visual Dialect
  10. Four: Graphic Design as Cultural Memory
  11. Index