How to Start and Run a Commercial Art Gallery (Second Edition)
eBook - ePub

How to Start and Run a Commercial Art Gallery (Second Edition)

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

How to Start and Run a Commercial Art Gallery (Second Edition)

About this book

"A comprehensive guide." — Artspace. "Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials." —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to:

  • Manage cash flow
  • Grow your new business
  • Hire and manage staff
  • Attract and retain artists and clients
  • Represent your artists
  • Promote your gallery and artists online
  • Select the right art fair
  • And more


How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.

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Information

Publisher
Allworth
Year
2018
Print ISBN
9781621536567
eBook ISBN
9781621536574
Edition
2
Topic
Art
Subtopic
Art General

Table of contents

  1. Front Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. Acknowledgments
  6. Introduction to the Second Edition
  7. Introduction to the First Edition
  8. Chapter 1: Education: How to Learn What You Don’t Know before Opening a Commercial Art Gallery
  9. Chapter 2: Identity: Defining Your Program and Other Branding Issues
  10. Chapter 3: Business Models and Customary Practices
  11. Chapter 4: Start-Up Capital: How Much You Need and How to Get It
  12. Chapter 5: Writing a Business Plan: Pulling It All Together into an Action Strategy
  13. Chapter 6: Location and Build-Out Issues
  14. Chapter 7: Managing Cash Flow
  15. Chapter 8: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
  16. Chapter 9: Staffing and Management Practices
  17. Chapter 10: Promotional Efforts: Publicity and Advertising
  18. Chapter 11: Getting Expert Advice and Professional Assistance
  19. Chapter 12: Art Fairs
  20. Chapter 13: Artists: Where to Find Them, How to Keep Them
  21. Chapter 14: Collectors: Where to Find Them, How to Keep Them
  22. Chapter 15: Peerage: The Art Gallery Community
  23. Chapter 16: How the Internet Is Rapidly Changing the Art World
  24. Appendix A: The Standard Art Consignment Agreement
  25. Appendix B: Regional Art Dealer Associations
  26. Bibliography
  27. Index

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Yes, you can access How to Start and Run a Commercial Art Gallery (Second Edition) by Edward Winkleman, Patton Hindle in PDF and/or ePUB format, as well as other popular books in Art & Art General. We have over 1.5 million books available in our catalogue for you to explore.