- 347 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Handels-Marketing
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Table of contents
- Vorwort
- Inhalt
- Zielsetzung und Aufbau des Buches
- I. Konzeptionell-theoretische Grundlagen des Handels-Marketing
- EinfĂźhrung
- Paradigmatische Basis der marketingwissenschaftlichen Handelsforschung
- Instrumentelle Besonderheiten des Handels-Marketing
- Zur Emanzipation des Handels-Marketing vom Hersteller-Marketing
- Die Bedeutung funktioneller und institutioneller Aspekte des Handels-Marketing fĂźr Industrie und Gewerbe
- II. Informationsgrundlagen des Handels-Marketing
- EinfĂźhrung
- Systematisierung von Instrumenten und Objektbereichen der Handelsforschung
- Kundenorientierte Handelsforschung
- Betriebsorientierte Handelsforschung
- III. Handelsbetriebliche Marketing-Planung
- EinfĂźhrung
- Ziele und Strategien im Handels-Marketing - Eine Anwendung des Verfahrens âAnalytic Hierarchy Process (AHP)"
- Die Sortimentspolitik als Instrument des Handels-Marketing
- Handelsbetriebliche Distributionspolitik
- Externe und interne Standortpolitik
- Strategische Grundlagen des Preis-Marketing im Einzelhandel
- Kommunikationspolitik im Handel
- EinfluĂ von interaktiven elektronischen Medien auf die kĂźnftigen Entwicklungen im Handel
- Das Bildschirmtextsystem als Marketing-Instrument des Handels
- Gottfried Theuer zum 60. Geburtstag
- Autoren
- Stichwortverzeichnis
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Yes, you can access Handels-Marketing by Werner Hasitschka, Harald Hruschka in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.