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About This Book
The must-read summary of John P. Kotter and Lorne A. Whitehead's book: `Buy-In: Saving Your Good Idea from Getting Shot Down`.
This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book `Buy-In` raises a fundamental question: `How do you get people to buy-in to your brilliant ideas, suggestions and proposals?`. In their book, the authors reveal that in order to do this, you should start by explaining your idea to other people and then use a simple four-step strategy. This summary explains each of the steps involved and provides a new method for getting everyone to see things your way.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read `Buy-In` and discover the key to spreading your ideas and getting people to agree with you.