eBook - ePub

Strategic Management in Tourism

Name: Strategic Management in Tourism
ISBN: 9781786390264

Luiz Moutinho,

Alfonso Vargas-Sánchez,

Luiz Moutinho,

Alfonso Vargas-Sánchez,

380 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategic Management in Tourism

Luiz Moutinho,

Alfonso Vargas-Sánchez,

Luiz Moutinho,

Alfonso Vargas-Sánchez,

About this book

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning;-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understandingNow in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

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Yes, you can access Strategic Management in Tourism by Luiz Moutinho, Alfonso Vargas-Sánchez, Luiz Moutinho,Alfonso Vargas-Sánchez in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.