Summary: Co-Opetition
Review and Analysis of Brandenburger and Nalebuff's Book
BusinessNews Publishing
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Summary: Co-Opetition
Review and Analysis of Brandenburger and Nalebuff's Book
BusinessNews Publishing
About This Book
The must-read summary of Adam Brandenburger and Barry Nalebuff's book: `Co-Opetition: A Revolutionary Mindset That Combines Competition and Co-operation`.
This complete summary of the ideas from Adam Brandenburger and Barry Nalebuff's book `Co-Opetition` shows how to combine the advantages of competition and co-operation to create a new dynamic that can be used to generate profits and change your business environment for the better. The authors explain how you can use this strategy to actively change the way your business works and start creating your own opportunities for future success. By following their advice, you can increase flexibility in business deals and find win-win growth opportunities.
Added-value of this summary:
ā¢ Save time
ā¢ Understand the key concepts
ā¢ Increase your business knowledge
To learn more, read `Co-Opetition` and discover how you can start taking control of your company's destiny.
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Summary of Co-Opetition (Adam Brandenburger and Barry Nalebuff)
PART 1
CO-OPETITION AND THE GAME OF BUSINESS
Main Idea
Supporting Ideas
Concept of Co-opetition
The Value-Net
- Players You can alter the mix of competitors or complementors for your company.
- Added Values Whichever company adds the most value to the value net holds the power. Change the added value of the various players and you change who holds the power, and the game itself.
- Rules If you can change the rules by which the game is played you can influence who will be most successful. In business, the rules are negotiable.
- Tactics By altering the playersā perceptions, you can change the outcome of the game. Perceptions are shaped by tactics.
- Scope By understanding how other commercial games influence this game, you can take advantage of any implicit boundaries other parties are using to improve your own competitive position, and change the game.
Key Thoughts
āYou have to be able to compete and cooperate at the same time.ā
āOn any given day, AT&T may find Motorola to be a supplier, a buyer, competitor or partner.ā
āWhen I am getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say, and two-thirds thinking about him and what he is going to say.ā
āThe ability to see the other side of the situation as the other aside sees it, as difficult as it may be, is one of the most important skills a negotiator can posses. It is not enough to know they see things differently. If you want to influence them, you also need to understand emphatically the power of their point of view and to feel the emotional force with which they believe it.ā
āPhilosophers have only interpreted the world. The point, however, is to change it.ā
āIt is not enough to succeed. Others must fail.ā
āYou donāt have to blow out the other fellowās light to let your own shine.ā