Summary: Winning Through Intimidation

Review and Analysis of Ringer's Book

BusinessNews Publishing

• Publisher: Must Read Summaries
• Year: 2016
• eBook ISBN: 9782511018705
• Topic: Business
• Subtopic: Management
• Index: Business

The must-read summary of Robert J. Ringer's book: “Winning Through Intimidation: How to Use Intimidation to Deal from a Position of Strength`. 

This complete summary of the ideas from `Wining Through Intimidation` explains how intimidation is always present in business exchanges, with the people involved being either intimidated, which puts them in a weaker position, or being intimidating, putting them in a superior position. In this summary, the concept of intimidation is further explained and its basic principles and theories are explored, thus providing you with the necessary tools to avoid intimidation or use it to your advantage.

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Conduct transactions effectively

To learn more, read `Winning Through Intimidation` and discover how to get the upper hand in a transaction! 

Summary of Winning Through Intimidation (Robert J. Ringer)

1. LAYING THE GROUNDWORK FOR WINNING

Main Idea

THE BIG TWO BUSINESS MYTHS

Most popular success formulas can be boiled down to:

1. Work long, hard hours.
2. Keep a positive mental attitude.

Successful people usually cannot dispassionately analyze the reasons for their success. They always think they know, but in reality they are too close to the forest to see the trees - that is, they’re so caught up in the nuts and bolts of what they’re doing they can’t mentally step back and logically describe their actions.

Therefore, when successful people are asked how they got there, they often give a conditioned response and repeat society’s big two business myths. In fact, they may be too cowardly to acknowledge how they got where they are today for fear of offending the masses. Or, they may have their own commercial reasons for recycling society’s standard responses.

Supporting Ideas

Consider each of these myths in turn;

1. Work long, hard hours.

Firstly, the words “hard” and “long” are relative. What one person considers is working hard may be half speed to someone else. These terms are vague, and can be adjusted to suit anyone’s work pattern whether their work habits are good or bad.

This myth also doesn’t take into account individual abilities. What one person does in 10 hours, someone else might do in one hour. There’s also a point where relaxation is the most efficient use of time. There are just too many unknowns in this myth.

Therefore, replace the “work long, hard hours” myth with:

UNCLE GEORGE THEORY

All other things being equal, if you keep your nose to the grindstone and work long, hard hours, the only thing you’re absolutely guaranteed is that you’ll get older.

There’s not a single person in the world who can’t see all around him examples of people who have worked long, hard hours all their adult lives without achieving any great financial or other success.

The trick is not to wonder whether this is just, but to acknowledge the reality and use it to your advantage instead of allowing it to work against you. Hard work does not prevent you from being a success, but in and of itself, it doesn’t guarantee success either.

Now, turning to the second myth;

2. Keep a positive mental attitude

Most people have the cart before the horse on positive mental attitudes. They think of it as a cause of success, when in reality a positive mental attitude is the result of being prepared.

A true positive mental attitude comes from being prepared, understanding the realities of what it will take to succeed and being very good at the necessary techniques. The more thoroughly you’re prepared, the more positive you will be and the better your chances of succeeding.

Some people have a distorted view of positive mental attitude. They think it can be synthetically manufactured by standing in front of a mirror smiling and repeating over and over simple slogans, or by heartily shaking hands with the people they meet and grinning from ear to ear.

However, while...

Table of contents

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• Book Presentation
• Summary of Winning Through Intimidation (Robert J. Ringer)
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