
Unlocking The World's Largest E-Market
A Guide to Selling on Chinese Social Media
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Unlocking The World's Largest E-Market
A Guide to Selling on Chinese Social Media
About this book
This book is a must-have for anyone who's working with Chinese social media or planning to enter China. It's packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You'll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes 'New Retail' will bring.
-What Every Marketer Needs to Know about China
-How Your Business Can Harness Chinese Social Media
-WeChat: China's Operating System
-Weibo: China's Online Hotspot
-The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, "Unlocking the World's Largest E-market" offers practical advice about selling on Chinese social media from someone who has seen the transformation in China's online world firsthand.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover Page
- Title Page
- Rave Reviews
- Dedication
- Table Of Content
- Part I: What Every Marketer Needs to Know about China
- Part II: WeChat: China’s Operating System
- Part III: Weibo: China’s Online Hotspot
- Part IV: The Future: New Retail, Social Ranking 2020
- Acknowledgements
- Appendix
- Bibliography
- About The Author
- Copyright