Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition

Gary Armstrong, Philip Kotler, Marc Opresnik

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  1. 680 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available

Marketing: An Introduction, Global Edition

Gary Armstrong, Philip Kotler, Marc Opresnik

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Table of contents
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About This Book

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

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Information

Publisher
Pearson
Year
2019
ISBN
9781292294919
Edition
14
Topic
Negocios y empresa
Subtopic
Ventas

Table of contents