The Business Guide

Investment and Trade in the UK

Jonathan Reuvid

• Publisher: Legend Business
• Year: 2018
• Print ISBN: 9781787197985
• eBook ISBN: 9781787197978
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

Aimed at small to medium businesses. The guide offers in-depth insight to regulations and practices affecting businesses in today's climate.

Essential reading for any entrepreneur, small to medium business. Offering valuable advice and covering every topic that you will need to know from:

• Grants and Incentives
• Making the most of your IP in your business
• Company formation
• Business Taxation
• Mergers and Acquisitions
• Business Incubators
• Competition Law
• Employment Law
• Pensions

CHAPTER 1

MAKE THE MOST OF YOUR INTELLECTUAL PROPERTY

Guy Robinson, UK Intellectual Property Office

All businesses have some intellectual property (IP), whether they realise it or not. For some, it is the very cornerstone of their business; for example, the hugely successful British company ARM which licensed the manufacture of its silicon chips. For others, it can be incidental to their core activities.

Since the early 2000s levels of investment in intangible assets, that is ideas and knowledge, have outstripped investment in tangible assets such as buildings and machinery. Our research shows that in 2014, UK firms invested £133 billion in intangible assets, 7 per cent higher than investment in tangible assets (£121 billion). Of this investment, more than £70 billion (53 per cent) was protected by IP rights. It is clear that the knowledge-based economy is of increasing importance to the UK, but business knowledge of IP does not meet these growing demands.

Our business surveys tell us that knowledge of IP, throughout UK businesses, is generally very low. For example, nearly 80 per cent of companies surveyed did not know that telling people about your invention could lead to an unsuccessful patent application. Fewer than one in ten firms has any formal IP training for staff and, unsurprisingly, 96 per cent of them had not valued their IP. However, of real interest to us was that 94 per cent of businesses we spoke to thought protecting IP was important and one in five firms license its IP for others to use for a fee.

At the Intellectual Property Office (IPO) we want to help businesses, of all shapes and sizes, to understand their IP better so they can make informed and strategic decisions to support the running and development of their business.

IP is an investment and, like any investment, a business needs to weigh up the pro and cons of spending money on one thing and not another. The resource required to apply for an IP right needs to be considered in the context of all of the other decisions that need to be made to keep a business running. We routinely direct firms to seek expert advice when applying for IP rights, especially patents, to help to navigate the technical and legal processes. We know that of the unrepresented individuals that apply for patents only around 5 per cent of their applications are granted. And, despite the great advances improving access to low cost and effective justice, a business should still consider the impact of having to defend its rights. On the other hand a lack of understanding about the value of your IP assets and how to exploit them, may mean many a firm might be missing a trick.

So, how do we go about changing this situation? Over the last decade the IPO has developed an increasingly sophisticated business outreach programme. We have chosen to focus our efforts on face to face engagement, mainly because engaging firms on IP is not simple and straightforward. We attend around 300 events a year, from conferences to seminars, working in partnership with other government organisations such as Companies House, where we meet and speak to around 60,000 people annually. In addition to that we have built a business advisers network, providing them with information and training including our successful IP Masterclass. We know that increasing the understanding of IP among the professional community that directly supports businesses will always reach more people than we can.

But, we are always alive to new ideas and the latest developments in the way we communicate. As our face to face work has matured, so we have developed our digital content and social media activities in parallel. We have built a suite of online tools that aim to build more detailed knowledge and its application, IP Equip, (available on the GOV.UK website as well as downloadable as an app) takes you through basic learning modules to help understand the different IP rights, whether they are relevant to your business and how best to access them. Our IP Healthcheck is a more thorough questionnaire-based tool that produces a tailored, confidential report for your business. It makes specific recommendations, provides guidance on how to implement them and points you to useful sources of further information.

We support this offering through a range of other rich content to get a complex message across. We have a series of video case studies of companies that have had a positive business experience by making informed decisions about their IP. We have also produced a series of animated films called IP Basics which areaccessible on YouTube and we provide a series of podcast discussions, a highly regarded blog through GOV. UK and LinkedIn and Facebook Live events to cater for the widest audience possible on as many aspects of IP practice as we can manage. We are taking on the challenge of trying to bring IP to life, making it relevant to everyday business practice. We want to get creators, companies and investors to think about IP as part of their whole approach to business, as an integrated business process just like planning an investment strategy.

Year on year we know we are reaching more businesses; in 2016-17 we estimated that we directly and indirectly reached more than 200,000 business across the country. In the coming years we will build our understanding about what decisions businesses take after we engage with them so we can improve our offering further.

Engaging with firms, assisting them to identify, understand and better manage their IP, does not sit in isolation. By drawing insight from our existing customers and our well established stakeholder community we have a well-developed and strategic approach to business support. This support is also integrated into the Government’s wider approach to making the UK the best place to start and grow a business by focusing on driving growth across the whole country, encouraging investment in research and innovation and supporting trade and inward investment.

At the heart of this is helping firms understand the value of their IP and then providing hands-on tools to help them commercialise it. Your IP could be as valuable as your plant, premises or stock. It could even be your single most valuable asset which you could use to secure finance for company growth. You may also need to know the value of your IP assets when looking for more funding, thinking of joint ventures, mergers and acquisitions and, in the worst case, during bankruptcy. But not all IP is valuable. Unless your IP assets help to create, maintain or increase cash flow they may have no financial value.

But valuing IP is not an easy task. How much is your brand name worth after years of marketing? Does your patent protect your product or is it redundant?

IP rights might change in value for a variety of reasons. A patent may begin its life as a unique solution to a problem, but in time other solutions to the problem may be found which reduce its worth. Alternatively, successfully marketing your product can ensure your patent is very valuable. Trade marks generally gain value as they become better known.

There are a number of ways to value IP rights. They all have their limitations and no method is appropriate in every case. The stage of development of the IPR, the availability of information and the aim of the valuation all have a bearing on the method used. We provide some detailed information on methods that can be used, such as the cost, market value and income or economic benefit methods, and support this with a useful checklist and skeleton licence to guide you through the process of exploiting your IP.

Being able to easily value IP may well lead to better commercialisation and trade. Unfortunately there is no universally agreed methodology for the valuation of IP. We know that IP rich businesses struggle to secure lending against their IP due to the opaque nature of the asset and this can be one of the things preventing them from scaling up. Over the past few years we have been working closely with the investment community to help them understand better the nature of IP as an asset and facilitate the development of the market in IP. For a number of years we have worked with partners across government to identify high growth potential businesses and offer them IPO part-funded IP audits. This has helped them get a better grip on the value of their IP assets and supported the development of a proper business strategy to develop and exploit their value to the business.

This work has a knock-on beneficial effect in supporting better collaboration between research institutes and businesses and, in turn, driving innovation. In 2016 we reviewed and refreshed a set of tools, known as the Lambert toolkit, designed to help facilitate negotiations between potential partners, reduce the time, money and effort required to secure agreement and provide examples of best practice. The toolkit consists of a decision guide, model agreements and guidance notes to walk you through the process and address a wide range of situations.

Closely tied to better valuation and commercialisation of your IP is better protection. Setting up and running a business can be a risky business. In the same way you can protect your physical assets from a variety of risks you can also insure your intangible assets. Much of this insurance (but not all) is aimed at businesses who have already secured IP rights. However, you can also protect yourself against inadvertently infringing the rights of others. We provide a range of information on types of insurance that are available and how they can be used to protect your investment. As with all other aspects of business decision-making, expert advice should be used to help make the best choices for your circumstances.

In the same way, we work with business advisors to help spread our message through our outreach activities, so we work with other business representative and support organisations to extend and improve our reach. We are putting increasing emphasis on driving growth across the whole of the country by putting IP representatives in key regional areas to enhance existing regional networks. By the end of 2017 we will be running pilot approaches in the North West and West Midlands.

As the trend for greater investment in knowledge and ideas continues to grow it is apparent that the ability to use your IP more effectively is a key business advantage. By bringing together our efforts to help businesses, through targeted information and support and a creative approach to outreach and engagement, we are building a better informed business community ready to face the challenges of a more complex and challenging global marketplace.

The Intellectual Property Office

The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trademarks and copyright. The IPO is an executive agency of the Department for Business, Energy & Industrial Strategy.

CHAPTER 2

GRANTS AND INCENTIVES

Olaf Swanzy, PNO Consultants Ltd

INTRODUCTION

Despite current political uncertainty surrounding the UK, there are numerous grant funding measures available to strengthen UK industry by stimulating growth, employment and the development of state-of-the-art technology which allows the UK to compete effectively in the global market. In particular, the UK grant landscape is extremely buoyant, with a regular supply of varied funding programmes which are beneficial over loan or equity investment as they are non-repayable and do not require the dilution of shareholdings.

Thousands of different grant schemes, worth well in excess of £5 billion each year, are available for UK companies in an attempt to encourage, amongst other things, innovation and economic development.

In general there are four types of public funding incentives available in the UK:

• Grants – where funding is secured ahead of the launch of a project;

• Soft loans – where loans are secured for projects that fall outside the parameters of normal business banking;

• Tax incentives – recognising advanced financial incentives for those with leading edge Research and Development (R&D) or capital programmes that are aligned with government strategy;

• Awards – that retrospectively recognise industry excellence in many functional areas of business – usually a financial prize, which has the advantage of significant PR.

Outside of the obvious fiscal benefits, for successful applicants the receipt of public funding can be also be used to achieve the following:

• Increased project leverage and project development;

• Improved company image (being awarded a grant is the equivalent of being awarded a quality stamp from a grantor body);

• A competitive advantage over others in your sector;

• Help raising additional ‘harder finance’ – comparable investment criteria;

• Establishment of collaborative relationships. Not all grants require a collaboration, but those that do provide an ideal opportunity to work with academia, or indeed other industrial organisations, including potential customers.

In all cases, funding is used by a Governmental Body or Policy Maker to address key policy issues and to stimulate first movers by reducing financial risk in that area. Such incentives are therefore always in line with Government policies and key drivers. It is important that this is kept clearly in mind for any potential applicant when positioning their applications.

Although other forms of public funding are available, this article will focus predominantly on grants which represent the larger sums of money available for UK business.

MAIN GRANTS AND INCENTIVES IN THE UK

One of the key funding bodies to support UK businesses is Innovate UK (formerly the Technology Strategy Board), a fully public funded executive body established in July 2007. Innovate UK is our national innovation agency, dedicated to driving innovation for wealth creation in the UK, so that technology-enabled businesses sustain or attain global significance. It provides particular support for Research and Development (R&D) to build partnerships between business, research and the Government to address major societal challenges and to run a wide range of knowledge exchange programmes to help innovation flourish. Funding is available fo...

Table of contents

• Cover
• Title
• Copyright
• Contents
• Introduction
• Chapter 1: Make the most of your Intellectual Property
• Chapter 2: Grants & Incentives
• Chapter 3: Company Formation
• Chapter 4: Business Incubators
• Chapter 5: Competition Law and Policy
• Chapter 6: Finance & Accounts
• Chapter 7: Regulation of Financial Services
• Chapter 8: Pensions
• Chapter 9: Business Taxation
• Chapter 10: Taxation and Planning
• Chapter 11: Taxation for Foreign Nationals
• Chapter 12: Employment Law
• Chapter 13: Immigration regime for start-ups
• Chapter 14: Immigration regime for established businesses
• Chapter 15: Mergers and Acquisitions
• Chapter 16: AIM – The Alternative Investment Market
• Chapter 17: Investment Opportunities in UK Commercial Property
• Chapter 18: Investment Opportunities in UK Infrastructure
• Chapter 19: WTO and UK Membership
• Chapter 20: Exporting
• Summary
• Acknowledgements
• Contributors and contact details
• Business Plans that get Investment
• Growing Business Innovation
• Easy Steps to Managing Cyber Security