![Storytelling with Data](https://img.perlego.com/book-covers/995968/9781119002062_300_450.webp)
Storytelling with Data
A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Storytelling with Data
A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic
About This Book
Don't simply show your dataâtell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examplesâready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
- Understand the importance of context and audience
- Determine the appropriate type of graph for your situation
- Recognize and eliminate the clutter clouding your information
- Direct your audience's attention to the most important parts of your data
- Think like a designer and utilize concepts of design in data visualization
- Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your dataâ Storytelling with Data will give you the skills and power to tell it!
Frequently asked questions
Information
chapter 1
the importance of context
Exploratory vs. explanatory analysis
Recommended reading
Who, what, and how
Who
Your audience
You
Recommended reading
What
Action
Prompting action
Mechanism
Table of contents
- Cover
- Title page
- Copyright
- Dedication
- Foreword
- Acknowledgments
- About the Author
- Introduction
- Chapter 1 the importance of context
- Chapter 2 choosing an effective visual
- Chapter 3 clutter is your enemy!
- Chapter 4 focus your audienceâs attention
- Chapter 5 think like a designer
- Chapter 6 dissecting model visuals
- Chapter 7 lessons in storytelling
- Chapter 8 pulling it all together
- Chapter 9 case studies
- Chapter 10 final thoughts
- Bibliography
- Index
- EULA