Is there such a thing as humanitarian design? Can design thinking that typically only responds to crises help provide new models of more equitable and socially responsible living? To think through these questions, it is important to uncouple the phrase humanitarian design from too close an identification with benevolent or charitable interventions on behalf of the poorest and most vulnerable, even if those dimensions must remain a crucial part of the humanitarian project. Instead, we will focus on those features of the humanitarian impulse that extend to all humans qua human beings. If we do in fact live in the geological era of the Anthropocene, in which humans have become the dominant influence on the planet, those humane qualities and universal values must extend not only to humans as a whole, but to all living species and to the environment at large.
By exploring the outlines of a humanitarian design project, our purpose is not to promote a catchphrase or even to define a particular theory of practice. Instead, we hope to indicate some features that any effective definition of this project would require. Even in its broadest sense, design can be only one small part of the humanitarian project, but as it is currently practised, design serves primarily to promote consumption, to materialise status and to manipulate desire. The humanitarian design project must address the just allocation of wealth and resources, not only in the present but also in the future. It must make plans for rapid global urbanisation and the very real possibilities of massive dislocations of urban populations, particularly in coastal areas. It must be informed by an ethos of sustainability. Most of all, it must be broad enough to address all humanity.
We see two main paths or features, emerging as characteristics of this larger conceptual project that sees design as a humanist activity. The first requires a fresh look at the history of the idea of ‘intermediate' or ‘appropriate' technology, as it was articulated in the early 1970s, to create a richer background against which to view today's efforts. The second needs ‘humanitarian' design to be seen within a broad movement towards participatory citizenship, which is emerging from many different quarters worldwide. In combination, these two paths can inform a concept of humanitarian design that bridges both ethics and aesthetics – a 21st-century definition of Good Design.
Appropriate Technology and Design for the Other 90 Per Cent
The ‘Appropriate Technology' movement emerged as a popular cause in the late 1960s and early 1970s. As the first moment when designers and other thinkers self-consciously tried to figure out ways to bridge social inequality through design, the Appropriate Technology movement is a crucial precursor to today's humanitarian design. We could say that humanitarian design, as we are trying to define it here, is not so much a radical departure but a re-engagement with some of the same issues that have been lost since the 1970s, with a different emphasis and new contexts.
The political events of the late 1960s acted as a trigger for seeing a link between design and society more clearly. Opposition to the Vietnam War, the student protests of 1968, and particularly the 1973 to 1974 energy crisis, were the backdrop to the emergence of an American ‘counterculture' that rejected conventional society and uncritical technological ‘progress'. Publications such as Rachel Carson's Silent Spring (Houghton Mifflin, 1962), EF Schumacher's Small Is Beautiful (Blond & Briggs, 1973) and Buckminster Fuller's extensive writings, were formative influences on what we now think of as early instances of environmentally conscious design; the most well-known examples of which include the first ‘intentional communities', Paolo Soleri's Arcology, the ‘droppers' of Drop City, Trinidad, Colorado, and Michael Reynolds's Earthships.3
While American counterculture did not invent appropriate technology, its ‘environmental pragmatism' promoted ‘tinkering' and improvising solutions to design problems. The best illustration of this approach to technology was the Whole Earth C...