Chapter 1
Market Psychology: The Mind-Set of a Trader
â90 percent of the game is 5 inches wide, the length of the space between your ears.â
âBobby Jones, Golfer 1932
âAnyone who has never made a mistake has never tried anything new.â
âAlbert Einstein, Scientist 1937
âYou can observe a lot by just watching.â
âYogi Berra, baseball player, New York Yankees 1956
âGreed is good.â
âGordon Gekko, Wall Street 1987
âBulls and bears make money; pigs get slaughtered.â
âAnonymous
âCoulda, woulda, shoulda.â
âEvery Investor 5000 BC to Present
The Herd Mentality: Bubbles
History is our great teacher. As Yogi Berra, the Yankees great, once said, âYou can observe a lot just by watching.â The past is the key to the present; if we do not learn from observing past events, we are doomed to repeat them.
In the spring of 2014, we still have a vivid memory of the financial meltdown in the summer and fall six years ago. TV commentators pleaded with investors to âget in there and sell, Wilson sell.â Irate investors looked to hang their broker. Pictures of hysterical homeowners seeing years of hard work going out the window in a matter of months were gut-wrenching. Fingers pointed and tongues wagged. Crooked politicians, dishonest mortgage brokers, greedy Wall Street traders, shady rating agenciesâthere was enough blame to spread around.
Who could have possibly seen this one coming?
Comedians had a field day. Internet cartoons of stick figures explained to other stick figures where their money went. Hitler learning that his generals had tied up all of his cash in AIG and Lehman Brothers stock. Surely, this was the first time such a financial disaster had affected so many so quickly.
Or was it?
Because of its impact, it is crucial to recognize that the Great Recession was not an isolated incident. The market psychology that triggered this disaster goes back at least as long as history has been recorded. The panics will come in all forms and will start with many different patterns. Usually, the common thread is that some commodity or new technical revolution has no upper end. Demand for the product will be so great that it can only get bigger. There will be no upper limit to price, and any naysayers will regret their doubt. The thought process is:
âThis time will be different.â
Let's review a few of these âbubblesâ that have occurred in the past 300 years and see what they have in common.
The South Sea Bubble 1711â1721: Trade, War, and Government Collusion
The South Sea Company was established in 1711 as a partnership between the British Treasury and the merchant class. England had been in a battle with Spain since the early 1700s in what is referred to as the âWar of Spanish Succession.â The war had been very costly; the Crown need to finance its debt, and the Lord Treasurer Robert Harley came up with a good idea: Sell a franchise!
He granted exclusive trading rights to a group of merchants in the âSouth Seas.â It is a common misconception that the âSouth Seasâ were in the Pacific, but in eighteenth-century Europe, the term referred to South America and the Caribbean Sea, not the Pacific.
The first round of financing granted the company âexclusiveâ trading rights for the sum of ÂŁ10 million (approximately ÂŁ500,000 million in 2014 ÂŁ). In effect, the merchants convinced investors to take stock in the company and replace the bonds issued by the English Treasury. In exchange, the government granted the company a permanent annuity paying a little more than 5 percent. The merchants quickly resold the notes and guaranteed a profit to investors from the Treasury âin perpetuity.â Today, we would call this arbitrage, and it is the way many investment banks generate billions in profit: Buy debt for one price, sell it for a discounted amount to investors, and take the difference and put it in their pocket.
The British government viewed the transaction as a layup. It would charge tariffs on trade from the âSouth Seasâ to fund the interest and pocket the difference.
When the war with Spain was finally settled in 1713 by the treaty of Utrecht, the terms were not as favorable as the Crown or the merchants had hoped. Although there is no evidence the company had ever made dollar one, the Treasury was able to float another round of financing in 1717 for ÂŁ2 million. The original notes were converted to the new debt and the government continued to pay the interest. Nowadays, financiers call this type of sovereign debt replacement Brady bonds in honor of the US Secretary of the Treasury whose ingenuity bailed out US banks and Latin America in the 1990s.
The new debt funded the original loans from 1711. Nevertheless, as time passed and the company still did not flourish, the Crown needed to raise more capital. In 1719, the company conceived of a new idea.
Exchange the existing debt for equity in the Crown!
The company proposed to buy the majority of the Treasuries debt for ÂŁ30 million. In exchange, the government guaranteed to pay interest on the shares at a preferred rate of 5 percent for a period of eight years, and then 4 percent âin perpetuity.â To sweeten the deal, the shares were allowed to be traded, and any âappreciationâ could be used to buy more shares.
Needless to say, this arrangement benefited the company and the Crown. Rumors circulated that the trading rights granted the South Sea Company in the âNew Worldâ were far in excess of what was being revealed (can you say ânew economy stocksâ?), which caused frenzied speculation. Trading in the winter and spring of 1720 drove the price of the stock up almost 400 percent. Greed pulled in even more investors anxious to be in on the big payoff. Insiders and the Crown were rumored to have made a killing.
In June 1720, after scores of joint-stock companies joined in the feast, Parliamentâfearing a revolt by the general populationâpassed the âBubble Act,â which forbad joint-stock companies from participating in unregistered issuance of stock. Unfortunately, this did not curb the bubble, but triggered even more aggressive buying of the South Sea Company stock. In a perverted way, the South Sea Company was viewed as a flight to quality!
Shares prices exploded, peaking at 1,000 percent of their issuance price from the final conversion of debt to stock in 1719. Finally, in August 1720, âNo greater fool could be found,â and the prices started to tumble. In six weeks, it was all over. The price was back to ÂŁ150.
What became of the South Sea Company?
It continued to exist until 1763, when it was disbanded. In between wars, it continued to serve as a front for the Crown's debt. In times of war, it virtually disappeared.
The hangover lasted for decades. Scores of ordinary citizens were broken. Bitterness was unbridled and knew no class. One of the biggest losers in the scam was Sir Isaac Newton, one of the most brilliant minds of all time. He never recovered financially and died in virtual poverty March 31, 1727, in an apartment with his niece and her husband.
The Cotton Panic of 1837: Land, Commodities, and Government
The first bubble addressed took place in Europe. Let's turn our attention to the original panic in the United States. This bubble is not nearly as celebrated as its European counterpart, but it was equally as deadly. It occurred during the presidency of Andrew Jackson, 1829â1837. When the bubble burst on May 10, 1837, Martin Van Buren was the president, but make no mistakeâthe stage was set in the prior 10 years.
The war of 1812 was really America's second Revolutionary War. The British invasion was almost successful, and the United States came very close to being âthe coloniesâ again. As with most wars, there is a positive effect on the economy, as manufacturing and commerce in general have a tendency to grow. Capital goods must be replaced at a far greater rate than during times of peace. Usually, the prosperity lasts a few years; however, once the âwar effectâ ends, a general slowdown is almost sure to occur. In the United States, it manifested itself with the downturn of 1819â1821.
By the middle of 1821, the country was on its way to a recovery. The United States was expanding it western borders; new agriculture opportunities and trade brought in an era of exceptional wealth. The population went up by almost 60 percent, primarily shifting to the West, where commerce flourished North and South along the Mississippi River valley.
When the Jacksonian Era began in 1829, the United States had expanded its borders, and had also built an infrastructure of roads and canals that allowed for a flow of goods not only North and South on the Mississippi but also from the East Coast ports to the western colonies as far as Ohio.
Jackson was a very tough and vengeful man. He had been a war hero, a US senator, a landownerâand his nickname âOld Hickoryâ said it all. It was the merciless streak that helped to set the wheels in motion for the disaster that was to follow.
As with any time of prosperity, the demand for commodities and the land to produce them continued to increase. By law, public land in the West and Mississippi Valley could be purchased for $1.25 per acre. Sales of land increased steadily in the 1830s, and landowners started to feel the first wealth effect. Land in some prime growing areas of the Mississippi more than quadrupled in value in five years (Iowa farmland in 2014?).
In government, a nasty personal feud betw...