Implementing World Class IT Strategy

How IT Can Drive Organizational Innovation

Peter A. High

• Publisher: Jossey-Bass
• Year: 2014
• ISBN:
  9781118634172
• Edition: 1
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

The actionable guide for driving organizational innovation through better IT strategy

With rare insight, expert technology strategist Peter High emphasizes the acute need for IT strategy to be developed not in a vacuum, but in concert with the broader organizational strategy. This approach focuses the development of technology tools and strategies in a way that is comprehensive in nature and designed with the concept of value in mind. The role of CIO is no longer "just" to manage IT strategy—instead, the successful executive will be firmly in tune with corporate strategy and a driver of a technology strategy that is woven into overall business objectives at the enterprise and business unit levels.

High makes use of case examples from leading companies to illustrate the various ways that IT infrastructure strategy can be developed, not just to fall in line with business strategy, but to actually drive that strategy in a meaningful way. His ideas are designed to provide real, actionable steps for CIOs that both increase the executive's value to the organization and unite business and IT in a manner that produces highly-successful outcomes.

• Formulate clearer and better IT strategic plans
• Weave IT strategy into business strategy at the corporate and business unit levels
• Craft an infrastructure that aligns with C-suite strategy
• Close the gap that exists between IT leaders and business leaders

While function, innovation, and design remain key elements to the development and management of IT infrastructure and operations, CIOs must now think beyond their primary purview and recognize the value their strategies and initiatives will create for the organization. With Implementing World Class IT Strategy, the roadmap to strategic IT excellence awaits.

Chapter 1
“Techtonic” Plates

How quickly do major changes and new disruptions come to pass in twenty-first-century information technology? I think of these changes like the tectonic plates of geology because they can be huge and obvious, like an earthquake, but they are often subtle. Suppose as a chief information officer (CIO) you are given the task of preparing the company for an event that will occur four years in the future. This may be difficult to imagine for most executives who have major deliverables on a week-to-week or month-to-month basis, but that’s what this book is about—the fact that massive shifts are taking place in your business IT landscape very quickly that have short- and long-term consequences for your company’s bottom line and the strategies that make or break it. More often than not, these changes are subtle, but it is important to pick up on this subtlety and to determine how these changes might have an impact on your company either as an opportunity or as a threat. Either you will recognize them, or perhaps a competitor will before you do, and seize an advantage.

Large companies, especially publicly traded ones and yours perhaps as well, are understandably sensitive to quarterly reporting, as they must share progress or lack thereof quarter-by-quarter with analysts and shareholders. Quarterly plans are almost by definition more tactical than strategic. Unfortunately, many companies myopically use these as their primary planning function. Others extend them to an annual plan without ample consideration for the time period beyond the year ahead, which is still myopic and does not lend itself well to creative, innovative thinking—especially for IT departments whose technology has become so central to corporate activity today that they can only be truly successful if they can be both nimble and aware of the future. A further-looking, visionary strategic mind-set is the hallmark of World Class IT.

For a moment let’s grant ourselves the luxury of an event for which we have four (“long”) years to prepare. Let’s put ourselves in the shoes of Gerry Pennell, CIO of the London 2012 Summer Olympics. What can we learn from his challenge and response about what CIOs need to be thinking? We’ll follow his case through much of this chapter.

IT’s Gold Medal

In November of 2008, Gerry Pennell became CIO for the ultimate world sporting and cultural event, the Olympic Games, whose cauldron would be lit by the Olympic torch in London on July 27, 2012, and burn for a fortnight. The Beijing Olympics had recently concluded, and he stared down the road at nearly four years of planning and execution as part of the event’s top organizing committee. The scale of what he had to pull off coupled with the high bar set by the example of Beijing were motivation enough for Pennell to assemble a team, and to begin to set a plan. But his early steps were complicated by the fact that the strategic plans for the other functions the committee oversaw were in their nascent stages at best. To Pennell, that meant setting a direction for the technological approach to the Games that would still be malleable enough to change as he engaged further with his fellow committee leaders. He couldn’t wait for them to get started.

Pennell’s decision to forge ahead in planning without complete guidance from his peers stands in contrast to how a lot of CIOs act in the absence of concrete plans from the corporation of which they are a part. Too many of them match inaction with inaction, rather than proceeding with IT’s own vision of where the company will be several years out and information technology’s role in realizing that vision. Given the long-term nature of so many IT investments, often with multiyear depreciation or amortization schedules, it behooves IT to take the initiative in pushing the rest of the organization to develop clear, well-articulated plans, and, in the absence of those, to set the example for the rest of the corporation by doing so itself.

In Pennell’s case, the four-year time horizon forced him to think more than the average CIO not just about strategic flexibility but also about shifts in the “techtonic” plates in a four-year period. In any given quarter, business-changing innovations may not be readily apparent. An IT leader must possess skills and perhaps staff related to research and development, so that he or she remains abreast of these innovations in order to evaluate the potential value that using them would bring the company. This means, for example, not only noticing a new product launch from a well-known company but also not letting creative new products or services launched by small, less well-known companies pass under the radar. Reflecting back on the time period between the 2008 and 2012 Summer Olympics, it is interesting to think of the number of now-pervasive technologies that either were in their infancy or did not exist in that interval:

• In 2008 the iPhone, which brought apps to the forefront for consumers and later for companies, was only a year old, and Apple had sold less than ten million phones worldwide. By contrast, in each of the first two quarters of 2012, more than thirty million iPhones sold worldwide.¹
• Twitter gained prominence at the South by Southwest conference in 2007, but it was not the force to be reckoned with that it would be in 2012.
• Facebook surpassed MySpace in traffic only in April of 2008.
• Although the term cloud computing already had been coined, the concept was still in the early stages of development and practice.
• The first iPad would not be introduced until April of 2010.

It is worth mentioning that most aspects of social media were not officially permitted at the 2008 games or in China in general, and as of this writing, one still cannot use Facebook or Twitter in that country. Therefore, Pennell could not translate the technology blueprint from Beijing to London any more than he could translate its Mandarin to English.

Many IT executives assume that previously developed IT plans are more sustainable than they really are. The problem is the quick emergence of soon-to-be-indispensable technologies. Depending on plans whose assumptions are no longer valid, largely operating on assumptions made in the past, is bad business, clearly. IT executives need to be serious about their research and development role, asking themselves questions such as

• What technologies have just emerged that neither you nor your competitors have thought much about that will become critical technologies tomorrow or next year?
• Do you have someone on your team investigating them?
• Is there a part of your IT strategy that makes space for such investigation?
• Do you have ties to the venture capital community, the start-up community, or both, so that you can develop shortcuts to these insights?
• Do any of the insights spark thoughts on new innovations that might be undertaken?
• Is your operation running well enough that you can afford to carve off sufficient time to undertake this work?

Pennell was actually brought on board the 2012 Olympic Organizing Committee before many of his colleagues, so IT had one of the longest lead times and Pennell put that crucial time to use. In its early days he developed a scope, a budget, and a full IT strategy, planting a stake in the ground, so to speak. He also made sure not to drive it in so deeply that he couldn’t move it later on. Facing four uncertain years, he had to keep it adjustable. To this end, he and his team noted hypotheses and assumptions embedded in the plans; thus, when the inevitable need for change occurred, agreement with his colleagues could be forged more easily, the new plans could be ratified, and execution could begin as soon as possible.

Pennell was deliberate about not seeking perfection in an early IT plan because, as he explained it, “The fixed time horizon drives IT leaders to be satisfied with proceeding after testing plans to 80% confidence. IT leaders have a tendency to want to get to 100%, but one gives up speed in the process.”² Perfect is unattainable, so seeking it out is a fool’s errand, whereas developing a practical and implementable plan that the rest of the organization can get behind is a recipe for success. One should think of developing agile plans that can be tested, and as reality suggests that certain aspects of the plans are no longer valid, develop a new objective to pursue. This requires constant iteration with one’s colleagues outside of IT. Hired ahead of many of his peers, and given how much was at stake once the Games began, Pennell had little choice but to adhere to such an approach.

The forced choice was a blessing. In most industries, the pace of change is not quite as fast and the stakes for any single two-week period not as significant as the two crowning weeks of the industry known as the Olympic Games. As a result, in many companies and industries, too often plans are constructed and then not revisited. As a result, they become stale and do not reflect reality. What is worse, they suggest that the CIO is not sufficiently engaging his or her peers and colleagues to identify when change is necessary.

Pennell had to continue to modify his plans right up until the final days (and in some cases hours) before the moment on July 27 when 204 petals of flame reached the cauldron of the 2012 London games. For example, on July 22, Bradley Wiggins became the first British cyclist to win the Tour de France. Though cycling was to be a focal sport, there would be increased emphasis and pressure from the media on the initial road cycling events, leading to some operational challenges in technology.

It should also be noted that Pennell was not foolish eno...