Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication

Gwyneth Moore

• Verlag: Bloomsbury Visual Arts
• Jahr: 2012
• ISBN:
  9782940447473
• Auflage: 1
• Thema: Conception
• Thema: Stylisme

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.