Innovative Minds

A Look Inside Siemens' Idea Machine

Ulrich Eberl, Joerg Puma

• Verlag: Publicis
• Jahr: 2007
• ISBN drucken: 9783895782992
• eBook-ISBN: 9783895786068
• Auflage: 1
• Thema: Betriebswirtschaft
• Thema: Verwaltung

This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck.
Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

Inhaltsverzeichnis

• Cover
• Innovative Minds
• The Courage to Do Something New
• Contents
• Innovators as Entrepreneurs
• Managers on Innovation
• Visionary Personalities
• The Path Is the Goal
• Siemens and the World
• Innovation Is More Than Technology
• From Idea to Business Success
• A Final Picture
• The Authors