ClickBank Marketing Secrets

Learn The Secrets of the Gurus, Get More Traffic And Dominate ClickBank

empreender

• Verlag: Bibliomundi
• Jahr: 2021
• ISBN:
  9781526038975
• Auflage: 1
• Thema: Business
• Thema: Digital Marketing

ClickBank is one of the granddaddies of digital product affiliate marketing. Throughout the years, ClickBank has spawned a large number of competitors, but nothing can beat the original. If you are looking for an affiliate program that offers digital products across a very wide range of niches, you can't go wrong with ClickBank!If you want to succeed with affiliate marketing, you must first build your business.You have to build it on the right niche.

How Do 3-Layer Conversion Systems Work for ClickBank Marketing?

Let's get one thing clear, people looking to buy the ClickBank products you are promoting don't care about you, okay? Let's get that idea out of your head. They don't care about your brand. They don't care about your intentions or motivations. All they care about are their problems.

They have problems that they are trying to solve. These are problems that the products you promote must solve. Always keep this in mind.

Don't think that just because you're promoting content and you are spreading awareness regarding certain niche products to certain audiences that they are somehow obligated to you. They're not. Get that idea out of your head. Instead, these people are always asking, "What's in it for me?"

If you operate from this level, then you would give them solutions that solve their problems. Most importantly, you would position whatever ClickBank product you are selling in these terms. This enables you to connect with them more efficiently and sell more products. That's how the game works.

You have to understand that they are not trying to do you any favors. They're definitely not looking to hand you cash. That's not their top priority. Their top priority is to solve their problems. Give them that solution. And this is exactly how the 3-layer content conversion system works.

Layer #1: Produce content that discusses your target audience's problem

The product that you are selling solves a problem that your target audience members have. Create content that discusses their problem.

When people see such content, they not only see that you are talking about their problems, but you are also offering solutions. When they see this, you establish authority and credibility. You are talking their language. You are speaking to issues that are important to them.

Just as importantly, you are offering them many different options. And by doing so, you establish your expertise. You're not just some random person telling them to buy one product and one product alone.

At this level, you're communicating to your target audience members that you understand their problem and that you have a clear big picture view of what they're dealing with. So you explain many different issues regarding their problem. You lay it out. And the more information they get from your content, the more credible and authoritative you become in their eyes.

Layer #2: Produce content that lays out their options

Now that you have established to your prospects that you understand their problems and you've laid out the wide range of causes, possibilities and complications regarding their problems, the next step is to zero in on options. These are possible solutions they can select. But you mention this in categorical terms.

For example, if somebody is trying to get a job, you can first spell out that the reason that they're struggling to get a job is because their resume does not clearly communicate their skills. You can also lay out other possibilities, such as they may be applying to the wrong jobs. There might be a mismatch between the availability of jobs in their city and their qualifications.

In the second layer of content that you produce, you are going to lay out their options in categorical terms. You basically say, "If you are struggling with resume issues, these are your options. If you are struggling with a skills mismatch, here are your options. If you are looking for a job in the wrong place, here are your options."

Put yourself in the shoes of the person reading this. If they are trying to get a job, they would love your content. You have demonstrated to them that you have a good understanding of their problem and you demonstrate that this problem is not unsolvable. You have shown, by laying out different options, that this problem is not impossible.

At this stage, your prospect is beginning to trust you more and more. In this level, you are obviously going to start working on getting them to like the option that you are promoting.

Now, please understand that at this level you're not promoting a direct link to ClickBank. If you do that, it's going to blow up in your face. This is going to look like spam. People are going to feel that you manipulated them. Instead, you are going to play up a category of options that contain the product that you will ultimately promote to your prospect.

Going back to our job seeker scenario, of all the different solutions available to them, you can highlight resume services. You can spell out the advantages and disadvantages as well as show case studies why this is the easier and more realistic option compared to others.

Of course, you're not going to completely drop the ball when it comes to other options, but you're not going to work as hard to make them look appealing. Do you see how this works?

At this level, you are practicing your salesmanship, but you are going to have to do it in a subtle way. You cannot be obvious. While you're not blatantly promoting a specific product, you are directing the mind and the attention of your prospect to a specific set of options.

Layer #3: Produce content that sells the specific product you are pushing through comparisons

This is the most important part of the 3-layer content conversion system. Drop the ball here and you're not going to make a sale. Seriously.

It doesn't matter how awesome Layers 1 and 2 are, if you screw this part up, you're not going to make money. Why? This is where the rubber meets the road. Seriously. This is where you drop your ClickBank product affiliate link.

At this stage, you are directly selling a ClickBank product. Now, what makes this very effective is that you're not blatant about it.

In Layer 2, you got the prospect to sign on to a particular type of solution. They're not going to click through to Layer 3 if they do not agree with you that a certain category of options is the best for them. They would stay on Layer 2 and move on. Do you understand me?

The fact that they clicked through means you have convinced them, at some level or another, that this category of options makes the best sense in their situation. So they click through, and then what do they see?

You cannot just drop them on a review of one product. If you do that, you are dropping the ball. You really are. It becomes abundantly obvious that you went through all this time and bother trying to convince them to buy one product and one product alone.

The better approach is to sell through comparisons. You have to understand that people make decisions based on comparisons. They don't just look at one product and think to themselves, "That product is right for me." People don't think that way.

Instead, they look at different options, and then they make their decision. Because when they look at an option, they ask themselves, "This option is better compared to what?" That's how they determine value.

If you put a $1,000 computer in front of somebody's face and you tell them that this is a great value, they probably would not be able to make a decision. Now, if you put five computers in front of them at different price points, with different features, they would feel that they're in a position to make a better decision.

They are able to compare the different features. They're not just focused on the price. They're not just focused on one specific feature. They feel that they can see the overall picture regarding the total range of value each product brings to the table. That's how the human mind works.

Decisions are comparative by nature. We're always asking ourselves, "Compared to what?" So give them that comparison. This is how you sell.

So when people click through to Layer 3, there should be at least three products there from ClickBank. You break them down based on features, and then you make notations regarding how likely this specific option is going to help them solve their problem. Then you do the same for the other products. At that point, your recommended product may stand apart from the rest.

Honestly, it doesn't matter because all of the products that you put in front of them are affiliate products. If they pick your suggestion, great. If they don't pick your suggestion and go with another product that you featured, you still make money. Do you see how this works?

Sell through comparison. Don't just feature one product because when you do that, you only have one bite at the apple. You also run the risk of looking like you have an agenda.

Now, let's get real here. You always have an agenda. You're not putting up this website because you have nothing else better to do. However, you have to do this in a way that overcomes their suspicion and skepticism. Appear to give more value by showing a product comparison page.

Why Use This 3-Layer Approach

Make no mistake, if you are just going to promote a naked ClickBank product affiliate link by buying traffic, it's going to be expensive. If you're going to promote using free traffic methods, it's going to take too much time. The reason for both outcomes is the same: you haven't qualified the traffic.

Take the case of Facebook ads. I've seen people promote ClickBank products directly on Facebook ads. You can tell from the low engagement and other indicators that they're not doing well. This should come as no surprise. You haven't fully qualified your traffic.

That's why I suggest that you do not use direct link promotions, especially with paid traffic. If you use organic traffic, which is free, you end up wasting time. Sure, you're not blowing cash, but you're actually wasting something far more precious: your time. Use the 3-layer approach instead.

Another reason why the 3-layer approach works is because it fits with how people make decisions. Let me ask you, when was the last time you bought something from a complete and total stranger? I would venture to guess that it has been a long time, if at all.

You're not unique in this. Most people do not buy from total strangers. We buy from people we trust.

How is trust created? Well, first of all, we must like the options the sales person presents us with. For us to like these options, we must feel like we know enough about what's out there. This is precisely how the 3-layer content marketing approach I've described works.

You start with content that gives the reader knowledge. Now, they're not looking to become experts in the product category you are promoting. Instead, they just want to know if you understand where they're coming from. They just want to know if you are credible and authoritative enough to have a grasp of the problem they are struggling with. This content establishes your authority.

If they click through to Layer 2, you then are in a position to get them to like one category of options compared to the many other categories out there. By the time they click on to Layer 3 and they see the comparison, you pretty much have established a decent level of trust. Do you see how this works?

Finally, the 3-layer approach gives you a more versatile promotions strategy. There are many different places on the internet that you can get free traffic from. Since you have essentially 3

different kinds of content, you can mix and match traffic platforms with the content you have so you can drive more traffic from those platforms.

For example, if you're going to be promoting primarily on forums and message boards, it's probably a good idea to promote using Level 1 content. You look for existing discussions regarding the issues that you deal with your Level 1 content. You then answer whatever questions people posted and then you quote certain blocks of text from your content page, and then you link to your page as a source.

Similarly, people might be talking about the category of solutions you talk about with your Level

2 or Layer 2 content. If you find such discussions on message boards, Facebook groups or Facebook page...