Disrupters

Success Strategies from Women Who Break the Mold

Patti Fletcher

• Verlag: Entrepreneur Press
• Jahr: 2018
• ISBN:
  9781613083802
• Thema: Business
• Thema: Women in Business

• Case studies and interviews will include women of diverse races, ages, backgrounds, and industries -- all sharing what it means to be their own version of a successful leader

• Anula Jayasuriya, Silicon Valley life sciences venture capitalist
• Dr. Gabriela Burlacu, industrial organizational psychologist with SAP SuccessFactors
• Nicole Sahin, CEO of Globalization Partners
• Miriam Christof, Principal and founder at JustJump Marketing
• Pat Milligan, Global Leader, Multinational Client Group & When Women Thrive
• Surbhi Sarna, Founder of nVision, a tech company in the underserved women's health sector

• A decade ago, Dr. Patti Fletcher delved into this idea in her doctoral research: what did successful business women actually do to succeed? She could have focused on female CEOs and similar executives, but she wanted to go straight to the top: she conducted in-depth interviews with women on boards of directors of large, publicly traded companies in the highly competitive and traditionally male-dominated technology and healthcare industries
• Dr. Patti Fletcher is regularly invited onto SAP stages (both live and digitally) multiple times a year to present on issues of women's equity in tech and in technology-intensive industries
• Partnership with SAP to promote the book in campaigns that support both corporate themes and events. Examples of events include, but are not limited to, SAP events (e.g., SAPPHIRE), regional SAP events (e.g., SuccessConnect in the Americas or EMEA), and country events (e.g., North America VIP tours and roadshows, as well as external events such as Mobile World Congress).

• 3.5M unique visitors/month
• 100k+ social media followers

• Entrepreneur has acknowledged the growing segment of our audience as women and has dedicated social media channels and topic page to them:

• Entrepreneur.com: https://www.entrepreneur.com/topic/women-entrepreneurs
• Instagram: https://www.instagram.com/womenentrepreneur/
• Facebook: https://www.facebook.com/womenent/
• Twitter: https://twitter.com/WomenEnt