Fashion Brands

Branding Style from Armani to Zara

Mark Tungate

• Editorial: Kogan Page
• Año: 2012
• ISBN:
  9780749464479
• Edición: 3
• Categoría: Business
• Categoría: Advertising

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Index

Abercrombie & Fitch (i)

accessories (i)

baggage/handbags (i), (ii), (iii)

fragrances (i) see also main entry

Adidas (and) (i), (ii), (iii), (iv), (v), (vi) see also sportswear and Stella McCartney

Aspden, G (i)

Dassler, A and R (i), (ii)

Dreyfus, R-L (i)

Tapie, B (i)

Nike (i), (ii)

advertising (i)

advertising agencies/admen (i), (ii), (iii), (iv), (v) see also image-makers

ADM/Hervé Morel (i)

Bartle Bogle Hegarty (i)

Exposure (i)

J Walter Thompson (i)

Leo Burnett (i)

M&C Saatchi (i)

Ogilvy & Mather (i), (ii), (iii)

Saatchi & Saatchi (i), (ii)

TBWA (i)

Wieden and Kennedy (i)

Young & Rubicam (i)

Agins, T (i), (ii), (iii)

Agnès, B (i), (ii)

AIDS (i), (ii), (iii)

Aldo (i) see also vintage clothing

Alessandri, N and Technogym (i)

American Psycho (i)

Andersson, J (i) see also H&M

Anne Valery Hash (i)

architects, interior see also Tom Ford

Cenacchi (i)

Frank, J-M (i)

Yubu Pushelberg (i)

architects

Eiffel, G (i)

Foster, N (i)

Frank, J-M (i)

Herzog & de Meuron (i)

Koolhas, R (i)

Piano, R (i)

architecture-as-branding (i) see also Prada

Armani (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)

Black Code fragrance (i)

and Espace Armani (i), (ii)

signs up for Project Red collaboration (i)

Armani, G (i), (ii), (iii)

and ‘American Gigolo’ (i)

Arnault, B (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix)

and luxe-mode (i)

art directors (i), (ii), (iii)

Balas, K (i)

Baron, F (i)...