The Pocket Universal Principles of Design

150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers

William Lidwell

• Editorial: Rockport Publishers
• Año: 2015
• ISBN:
  9781627883665
• Categoría: Design
• Categoría: Graphic Design

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Contents

001 3D Projection

002 80/20 Rule

003 Abbe

004 Accessibility

005 Aesthetic-Usability Effect

006 Affordance

007 Alignment

008 Anthropomorphism

009 Apparent Motion

010 Archetypes

011 Area Alignment

012 Attractiveness Bias

013 Baby-Face Bias

014 Back-of-the-Dresser

015 Biophilia Effect

016 Black Effects

017 Blue Effects

018 Cathedral Effect

019 Chunking

020 Classical Conditioning

021 Closure

022 Cognitive Dissonance

023 Common Fate

024 Comparison

025 Confirmation

026 Confirmation Bias

027 Consistency

028 Constancy

029 Constraint

030 Contour Bias

031 Control

032 Convergence

033 Cost-Benefit

034 Crowd Intelligence

035 Defensible Space

036 Depth of Processing

037 Design by Committee

038 Desire Line

039 Development Cycle

040 Dunning-Kruger Effect

041 Entry Point

042 Errors

043 Expectation Effects

044 Face-ism Ratio

045 Factor of Safety

046 Feature Creep

047 Feedback Loop

048 Fibonacci Sequence

049 Figure-Ground

050 Fitts’ Law

051 Five Hat Racks

052 Flexibility Trade-Offs

053 Flow

054 Forgiveness

055 Form Follows Function

056 Framing

057 Freeze-Flight-Fight-Forfeit

058 Gamification

059 Garbage In-Garbage Out

060 Gloss Bias

061 Golden Ratio

062 Good Continuation

063 Green Effects

064 Gutenberg Diagram

065 Hanlon’s Razor

066 Hick’s Law

067 Hierarchy

068 Hierarchy of Needs

069 Highlighting

070 Horror Vacui

071 H...