eBook - ePub
The Pocket Universal Principles of Design
150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers
William Lidwell
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- 320 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Pocket Universal Principles of Design
150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers
William Lidwell
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About This Book
Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.
Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
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Information
Topic
DesignSubtopic
Graphic DesignContents
001 3D Projection
002 80/20 Rule
003 Abbe
004 Accessibility
005 Aesthetic-Usability Effect
006 Affordance
007 Alignment
008 Anthropomorphism
009 Apparent Motion
010 Archetypes
011 Area Alignment
012 Attractiveness Bias
013 Baby-Face Bias
014 Back-of-the-Dresser
015 Biophilia Effect
016 Black Effects
017 Blue Effects
018 Cathedral Effect
019 Chunking
020 Classical Conditioning
021 Closure
022 Cognitive Dissonance
023 Common Fate
024 Comparison
025 Confirmation
026 Confirmation Bias
027 Consistency
028 Constancy
029 Constraint
030 Contour Bias
031 Control
032 Convergence
033 Cost-Benefit
034 Crowd Intelligence
035 Defensible Space
036 Depth of Processing
037 Design by Committee
038 Desire Line
039 Development Cycle
040 Dunning-Kruger Effect
041 Entry Point
042 Errors
043 Expectation Effects
044 Face-ism Ratio
045 Factor of Safety
046 Feature Creep
047 Feedback Loop
048 Fibonacci Sequence
049 Figure-Ground
050 Fittsā Law
051 Five Hat Racks
052 Flexibility Trade-Offs
053 Flow
054 Forgiveness
055 Form Follows Function
056 Framing
057 Freeze-Flight-Fight-Forfeit
058 Gamification
059 Garbage In-Garbage Out
060 Gloss Bias
061 Golden Ratio
062 Good Continuation
063 Green Effects
064 Gutenberg Diagram
065 Hanlonās Razor
066 Hickās Law
067 Hierarchy
068 Hierarchy of Needs
069 Highlighting
070 Horror Vacui
071 H...