The Pocket Universal Principles of Design

150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers

William Lidwell

• Publisher: Rockport Publishers
• Year: 2015
• Print ISBN: 9781631590405
• eBook ISBN: 9781627883665
• Topic: Design
• Subtopic: Design General

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Contents

001 3D Projection

002 80/20 Rule

003 Abbe

004 Accessibility

005 Aesthetic-Usability Effect

006 Affordance

007 Alignment

008 Anthropomorphism

009 Apparent Motion

010 Archetypes

011 Area Alignment

012 Attractiveness Bias

013 Baby-Face Bias

014 Back-of-the-Dresser

015 Biophilia Effect

016 Black Effects

017 Blue Effects

018 Cathedral Effect

019 Chunking

020 Classical Conditioning

021 Closure

022 Cognitive Dissonance

023 Common Fate

024 Comparison

025 Confirmation

026 Confirmation Bias

027 Consistency

028 Constancy

029 Constraint

030 Contour Bias

031 Control

032 Convergence

033 Cost-Benefit

034 Crowd Intelligence

035 Defensible Space

036 Depth of Processing

037 Design by Committee

038 Desire Line

039 Development Cycle

040 Dunning-Kruger Effect

041 Entry Point

042 Errors

043 Expectation Effects

044 Face-ism Ratio

045 Factor of Safety

046 Feature Creep

047 Feedback Loop

048 Fibonacci Sequence

049 Figure-Ground

050 Fitts’ Law

051 Five Hat Racks

052 Flexibility Trade-Offs

053 Flow

054 Forgiveness

055 Form Follows Function

056 Framing

057 Freeze-Flight-Fight-Forfeit

058 Gamification

059 Garbage In-Garbage Out

060 Gloss Bias

061 Golden Ratio

062 Good Continuation

063 Green Effects

064 Gutenberg Diagram

065 Hanlon’s Razor

066 Hick’s Law

067 Hierarchy

068 Hierarchy of Needs

069 Highlighting

070 Horror Vacui

071 H...

Table of contents

• Cover
• Title Page
• Contents
• Author Favorites
• 001 3D Projection
• 002 80/20 Rule
• 003 Abbe
• 004 Accessibility
• 005 Aesthetic-Usability Effect
• 006 Affordance
• 007 Alignment
• 008 Anthropomorphism
• 009 Apparent Motion
• 010 Archetypes
• 011 Area Alignment
• 012 Attractiveness Bias
• 013 Baby-Face Bias
• 014 Back-of-the-Dresser
• 015 Biophilia Effect
• 016 Black Effects
• 017 Blue Effects
• 018 Cathedral Effect
• 019 Chunking
• 020 Classical Conditioning
• 021 Closure
• 022 Cognitive Dissonance
• 023 Common Fate
• 024 Comparison
• 025 Confirmation
• 026 Confirmation Bias
• 027 Consistency
• 028 Constancy
• 029 Constraint
• 030 Contour Bias
• 031 Control
• 032 Convergence
• 033 Cost-Benefit
• 034 Crowd Intelligence
• 035 Defensible Space
• 036 Depth of Processing
• 037 Design by Committee
• 038 Desire Line
• 039 Development Cycle
• 040 Dunning-Kruger Effect
• 041 Entry Point
• 042 Errors
• 043 Expectation Effects
• 044 Face-ism Ratio
• 045 Factor of Safety
• 046 Feature Creep
• 047 Feedback Loop
• 048 Fibonacci Sequence
• 049 Figure-Ground
• 050 Fitts’ Law
• 051 Five Hat Racks
• 052 Flexibility Trade-Offs
• 053 Flow
• 054 Forgiveness
• 055 Form Follows Function
• 056 Framing
• 057 Freeze-Flight-Fight-Forfeit
• 058 Gamification
• 059 Garbage In-Garbage Out
• 060 Gloss Bias
• 061 Golden Ratio
• 062 Good Continuation
• 063 Green Effects
• 064 Gutenberg Diagram
• 065 Hanlon’s Razor
• 066 Hick’s Law
• 067 Hierarchy
• 068 Hierarchy of Needs
• 069 Highlighting
• 070 Horror Vacui
• 071 Hunter-Nurturer Bias
• 072 Iconic Representation
• 073 IKEA Effect
• 074 Inattentional Blindness
• 075 Interference Effects
• 076 Inverted Pyramid
• 077 Iteration
• 078 KISS
• 079 Law of Prägnanz
• 080 Layering
• 081 Left-Digit Effect
• 082 Legibility
• 083 Life Cycle
• 084 MAFA Effect
• 085 Magic Triangle
• 086 Mapping
• 087 MAYA
• 088 Mental Model
• 089 Mere-Exposure Effect
• 090 Mimicry
• 091 Mnemonic Device
• 092 Modularity
• 093 Normal Distribution
• 094 Not Invented Here
• 095 Nudge
• 096 Ockham’s Razor
• 097 Operant Conditioning
• 098 Orientation Sensitivity
• 099 Performance Load
• 100 Performance vs. Preference
• 101 Phonetic Symbolism
• 102 Picture Superiority Effect
• 103 Priming
• 104 Progressive Disclosure
• 105 Propositional Density
• 106 Prospect-Refuge
• 107 Prototyping
• 108 Proximity
• 109 Readability
• 110 Reciprocity
• 111 Recognition Over Recall
• 112 Red Effects
• 113 Redundancy
• 114 Root Cause
• 115 Rosetta Stone
• 116 Rule of Thirds
• 117 Saint-Venant’s Principle
• 118 Satisficing
• 119 Savanna Preference
• 120 Scaling Fallacy
• 121 Scarcity
• 122 Selection Bias
• 123 Self-Similarity
• 124 Serial Position Effects
• 125 Shaping
• 126 Signal-to-Noise Ratio
• 127 Similarity
• 128 Social Trap
• 129 Stickiness
• 130 Storytelling
• 131 Structural Forms
• 132 Sunk Cost Effect
• 133 Supernormal Stimulus
• 134 Symmetry
• 135 Threat Detection
• 136 Top-Down Lighting Bias
• 137 Uncanny Valley
• 138 Uncertainty Principle
• 139 Uniform Connectedness
• 140 Veblen Effect
• 141 Visibility
• 142 Visuospatial Resonance
• 143 von Restorff Effect
• 144 Wabi-Sabi
• 145 Waist-to-Hip Ratio
• 146 Wayfinding
• 147 Weakest Link
• 148 White Effects
• 149 Yellow Effects
• 150 Zeigarnik Effect
• Credits
• Acknowledgments
• About the Authors
• Dedication
• Copyright