Damaged Joy

Fixing Digital Experience

Taz Lake

• Editorial: Taz Lake
• Año: 2019
• ISBN:
  9780578477404
• Edición: 1
• Categoría: Design
• Categoría: Web Design

Digital Transformation? But are you doing what is right for your customers?

Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.

And your company is just the worst.

Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.

They are watching. They expect excellence. And you may be damaging their joy.

APPENDIX B - CHECKLIST OF WEB IMPROVEMENTS

Websites are more complex than ever; simple tools are not enough. Understanding which website issues are contributing to gaps in your company’s customer experience, discoverability, security, and manageability are essential for websites as part of your larger digital portfolios.

A comprehensive health check of a website is no small undertaking. The checklist that follows will provide seven forces that impact your site, including specifics you may review together as you think about improving digital experience for your customers.

Force 1: Security

Ensure your website is not vulnerable to attacks that can impact your data, revenue, and reputation.

• SSL or Secure Sockets Layer is in use on your site (all should have this, not only e-commerce sites)
• Everyone visiting your site is being forced over SSL to prevent unencrypted traffic?
• SSL is using current ciphers
• Your server is hardened for web services, especially if managed by your IT team or a VPS/Bare Metal server provider
• Your application layer is protected by a web application firewall
• Your application runs under its own user and has the right permissions on the filesystem
• Can resources be pegged by denial of service attacks?
• Web Software, Themes, and Plugins are updated regularly, so they are not out of date
• A trusted resource has access to the DNS settings and Registrar records
• Your user passwords for your content management system software are suitably strong
• Systems are in place to ensure protection from brute force password attempts
• Your web software is supported and has an upgrade path
• Plugins and code still actively supported by the author.
  • Many plugins expire over time because the author stops updating them.
• Plugins and Themes up to date?
• Are comments or pages ser...