Airline Operations and Management

A Management Textbook

Gerald N. Cook, Bruce G. Billig

• Editorial: Routledge
• Año: 2023
• ISBN:
  9781000870091
• Edición: 2
• Categoría: Tecnologia e ingegneria
• Categoría: Aviazione

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

• Fresh data and examples
• A range of international case studies exploring real-life applications
• New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
• New chapters on fleet management and labor relations and HRM
• Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.