Airline Operations and Management
A Management Textbook
Gerald N. Cook, Bruce G. Billig
- 394 Seiten
- English
- ePUB (handyfreundlich)
- Über iOS und Android verfügbar
Airline Operations and Management
A Management Textbook
Gerald N. Cook, Bruce G. Billig
Über dieses Buch
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
- Fresh data and examples
- A range of international case studies exploring real-life applications
- New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
- New chapters on fleet management and labor relations and HRM
- Lecture slides for instructors
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.