eBook - ePub
Foundations of Strategy
Robert M. Grant, Judith J. Jordan
This is a test
Partager le livre
- 392 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
eBook - ePub
Foundations of Strategy
Robert M. Grant, Judith J. Jordan
DĂ©tails du livre
Aperçu du livre
Table des matiĂšres
Citations
Ă propos de ce livre
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research.
Features of the text include:
- 10 chapters covering all the topics in a typical one-semester course.
- Concise and integrated treatment of strategy implementation focusing on strategy in practice.
- Integration of the not-for-profit sector.
- Opening and closing chapter case studies covering a range of real-world, global examples.
- Featured Example and Case Insight boxes throughout chapters to give an additional dimension to the subject matter.
An extensive range of learning and teaching materials accompany this text including instructor manual, case teaching notes, test bank and PowerPoint slides, for instructors. Resources for students include self-test quizzes and glossary flashcards to check understanding.
Foire aux questions
Comment puis-je résilier mon abonnement ?
Il vous suffit de vous rendre dans la section compte dans paramĂštres et de cliquer sur « RĂ©silier lâabonnement ». Câest aussi simple que cela ! Une fois que vous aurez rĂ©siliĂ© votre abonnement, il restera actif pour le reste de la pĂ©riode pour laquelle vous avez payĂ©. DĂ©couvrez-en plus ici.
Puis-je / comment puis-je télécharger des livres ?
Pour le moment, tous nos livres en format ePub adaptĂ©s aux mobiles peuvent ĂȘtre tĂ©lĂ©chargĂ©s via lâapplication. La plupart de nos PDF sont Ă©galement disponibles en tĂ©lĂ©chargement et les autres seront tĂ©lĂ©chargeables trĂšs prochainement. DĂ©couvrez-en plus ici.
Quelle est la différence entre les formules tarifaires ?
Les deux abonnements vous donnent un accĂšs complet Ă la bibliothĂšque et Ă toutes les fonctionnalitĂ©s de Perlego. Les seules diffĂ©rences sont les tarifs ainsi que la pĂ©riode dâabonnement : avec lâabonnement annuel, vous Ă©conomiserez environ 30 % par rapport Ă 12 mois dâabonnement mensuel.
Quâest-ce que Perlego ?
Nous sommes un service dâabonnement Ă des ouvrages universitaires en ligne, oĂč vous pouvez accĂ©der Ă toute une bibliothĂšque pour un prix infĂ©rieur Ă celui dâun seul livre par mois. Avec plus dâun million de livres sur plus de 1 000 sujets, nous avons ce quâil vous faut ! DĂ©couvrez-en plus ici.
Prenez-vous en charge la synthÚse vocale ?
Recherchez le symbole Ăcouter sur votre prochain livre pour voir si vous pouvez lâĂ©couter. Lâoutil Ăcouter lit le texte Ă haute voix pour vous, en surlignant le passage qui est en cours de lecture. Vous pouvez le mettre sur pause, lâaccĂ©lĂ©rer ou le ralentir. DĂ©couvrez-en plus ici.
Est-ce que Foundations of Strategy est un PDF/ePUB en ligne ?
Oui, vous pouvez accĂ©der Ă Foundations of Strategy par Robert M. Grant, Judith J. Jordan en format PDF et/ou ePUB ainsi quâĂ dâautres livres populaires dans Business et Decision Making. Nous disposons de plus dâun million dâouvrages Ă dĂ©couvrir dans notre catalogue.
Informations
1
The concept of strategy
Introduction and objectives
Opening Case: Strategy and success: Lady Gaga and Jeff Bezos
The role of strategy in success
A brief history of strategy
Origins
The evolution of business strategy
Strategy today
What is strategy?
How do we describe a firmâs strategy?
How do we identify a firmâs strategy?
How is strategy made? Design versus emergence
What roles does strategy perform?
Strategy: In whose interest? Shareholders versus stakeholders
Strategy: Whose interests should be prioritized?
Profit and purpose
The debate over corporate social responsibility
Strategic management of not-for-profit organizations
The approach taken in this book
Summary
Further reading
Self-study questions
Closing Case: Tough Mudder LLC: Turning mud runs into a global business
Notes
Introduction and objectives
Strategy is about success. This chapter explains what strategy is and why it is important to individuals and organizations in achieving their goals. We will distinguish strategy from planning. Strategy is not a detailed plan or programme of instructions; it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.
The principal task of this chapter is to introduce the notion of strategy, to make you aware of some of the key debates in strategy and to present the basic framework for strategy analysis that underlies this book.
By the time you have completed this chapter, you will:
- appreciate the contribution that strategy can make to successful performance, both for individuals and for organizations;
- be aware of the origins of strategy and how views on strategy have changed over time;
- be familiar with some of the key questions and terminology in strategy;
- understand the debates that surround corporate values and social responsibility;
- gain familiarity with the challenges of strategy making in not-for-profit organizations;
- comprehend the basic approach to strategy that underlies this book.
Since the purpose of strategy is to help us to understand success, we start by looking at the role that strategy has played in enabling individuals to achieve their goals. Our Opening Case provides a brief outline of two different success stories: Lady Gagaâs attainment of celebrity status and Jeff Bezosâs building of Amazon. These two individuals working in very different fields offer fascinating insights into the foundations of success and the nature of strategy.
Opening Case
Strategy and success: Lady Gaga and Jeff Bezos
Lady Gaga
Stefani Joanne Angelina Germanotta, better known as Lady Gaga, is the most successful popular entertainer to emerge in the 21st century. Her three albums, The Fame, released August 2008, Born This Way, released May 2011, and Artpop, released November 2013, sold a total of 26 million copies by the end of 2013. Her Monster Ball completed a 2009 concert world tour that grossed $227.4 million (the highest for any debut artist). She has earned five Grammy music awards and 13 MTV video music awards and places on Forbesâ listings of The Worldâs 100 Most Powerful Women (though some way behind German Chancellor Angela Merkel).
Since dropping out of NYUâs Tisch School of the Arts in 2005, she has shown total commitment to advancing her career as an entertainer and developing her Lady Gaga persona. Gagaâs music is an appealing pastiche of Seventies glam, Eighties disco and Nineties Europop. One music critic, Simon Reynolds, described it as, âruthlessly catchy, noughties pop glazed with Auto-Tune and undergirded with R&B-ish beatsâ.1 Her songs embody themes of stardom, love, religion, money, identity, liberation, sexuality and individualism.
However, music is only one element in the Lady Gaga phenomenon â her achievement is based less upon her abilities as a singer or songwriter and more upon her establishing a persona which transcends pop music. Like David Bowie and Madonna before her, Lady Gaga is famous for being Lady Gaga. The Gaga persona comprises a multimedia, multifaceted offering built from an integrated array of components that include her music, her stunning visual appearance, newsworthy events, distinctive social attitudes, her personality and a set of clearly communicated values. Key among these is visual impact and theatricality. Lady Gagaâs outfits have set new standards in eccentricity and innovation. Her dresses â including her plastic bubble dress, meat dress and âdecapitated-corpse dressâ â together with weird hairdos, extravagant hats and extreme footwear (she met President Obama in 16-inch heels) â are as well-known as her hit songs, and her music is promoted through visually stunning videos that combine fantasy, sex, sadism and science fiction. The variety of visual images she projects is such that her every appearance creates a buzz of anticipation as to her latest incarnation.
Lady Gaga has established a business model that recognizes the realities of the post-digital world of entertainment. Like Web 2.0 pioneers such as Facebook and Twitter, Gaga has followed the dictum âfirst build market presence then monetize that presenceâ. She builds market presence through a range of online channels: her website, YouTube, Facebook and Twitter. With 2.8 billion YouTube views, 64 million Facebook fans and 41 million Twitter followers, she is outranked in online presence only by Justin Bieber and Katy Perry. Her emphasis on visual imagery reflects the ways in which her fame is converted into revenue. Music royalties are dwarfed by her concert earnings. Her other revenue sources â merchandizing deals, endorsements and product placements â are also linked to her market presence.
A distinctive feature of Gagaâs market development is the emphasis she places on building relations with her fans. The devotion of her fans â her âLittle Monstersâ â is based less on their desire to emulate her look as upon empathy with her values and attitudes. They recognize Gagaâs images more as social statements of non-conformity than as fashion statements. In communicating her experiences of alienation and bullying at school and her values of individuality, sexual freedom and acceptance of differences â reinforced through her involvement in charities and gay rights events â she has built a global fan base that is unusual in its loyalty and commitment. As âMother Monsterâ, Gaga is spokesperson and guru for this community, which is reinforced ...