Corporate Media Production

Ray Dizazzo

• Éditeur: Routledge
• Année: 2020
• ISBN:
  9781000076776
• Édition: 3
• Sujet: Negocios y empresa
• Sous-sujet: Industria de medios y comunicaciones

This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success.

This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director's role and client education and handling. Organized to follow the standard production sequence, Corporate Media Production, Third Edition, will lead students through the entire process in a clear, logical, step-by-step manner.

Topics include:

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• Program needs analysis

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• Client interaction

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• Critical judgment and people skills

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• The director's role

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• Script essentials

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• Dialogue and narration

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• Audio production

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• Editing

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• Social media production and distribution

Written in an engaging and easy-to-follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series "Corporate Media Production: Tools for Success, " in which author Ray DiZazzo offers personal, practical insights on topics such as working with employee talent, handling auditions, exploring the director's role, exploring the scriptwriter's role and more. Access it here: https://www.routledge.com/authors/i15051-ray-dizazzo.

Index

accessibility of director 156

acting: description of 123; encouragement 121–122; simplification of 162; techniques 158–159

actor: ability to take direction 119; appearance 118; auditions 117–119; casting 117; communication 158–159; encouragement of 152, 159–160; image and performance 117–119; likeness releases 86; makeup application of 141; motivation 121–122; performance 117–119; personality 119; rehearsals 120–122; review of performance 119; simplified acting skills 162; striving for excellence 160; see also talent

AD see assistant director

Adler, Stella 158

administration evaluation 178

aesthetics: audiovisual aesthetics 125–139; director 111–152; general aesthetics 148–152; human aesthetics 117–124; quality in 174; sound 138–139; technical aesthetics 140–147

AFTRA see American Federation of Television and Radio Artists

agreements: preproduction 83–85; rental 84–85

ambience, sound 139

American Federation of Television and Radio Artists (AFTRA) 85

angle, camera terminology 56

animation: concept 39; creation 89; postproduction 169, 172; preproduction 89

appearance, actors 118

apple boxes 99

articulation, director as coach 158–159

artists: description of 16; director as 10, 111

artwork: creation 89, 96; postproduction 172

assistant director (AD): auditions 117–119; continuity 142; costs 80; description of 14; location production 101–104; makeup responsibility 141; master script(s) 170; people skills 153...