eBook - ePub
Letting Go of the Words
Writing Web Content that Works
Janice (Ginny) Redish
This is a test
Partager le livre
- 368 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
eBook - ePub
Letting Go of the Words
Writing Web Content that Works
Janice (Ginny) Redish
DĂ©tails du livre
Aperçu du livre
Table des matiĂšres
Citations
Ă propos de ce livre
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
- New material on content strategy, search engine optimization, and social media
- Lots of new and updated examples
- More emphasis on new hardware like tablets, iPads, and iPhones
Foire aux questions
Comment puis-je résilier mon abonnement ?
Il vous suffit de vous rendre dans la section compte dans paramĂštres et de cliquer sur « RĂ©silier lâabonnement ». Câest aussi simple que cela ! Une fois que vous aurez rĂ©siliĂ© votre abonnement, il restera actif pour le reste de la pĂ©riode pour laquelle vous avez payĂ©. DĂ©couvrez-en plus ici.
Puis-je / comment puis-je télécharger des livres ?
Pour le moment, tous nos livres en format ePub adaptĂ©s aux mobiles peuvent ĂȘtre tĂ©lĂ©chargĂ©s via lâapplication. La plupart de nos PDF sont Ă©galement disponibles en tĂ©lĂ©chargement et les autres seront tĂ©lĂ©chargeables trĂšs prochainement. DĂ©couvrez-en plus ici.
Quelle est la différence entre les formules tarifaires ?
Les deux abonnements vous donnent un accĂšs complet Ă la bibliothĂšque et Ă toutes les fonctionnalitĂ©s de Perlego. Les seules diffĂ©rences sont les tarifs ainsi que la pĂ©riode dâabonnement : avec lâabonnement annuel, vous Ă©conomiserez environ 30 % par rapport Ă 12 mois dâabonnement mensuel.
Quâest-ce que Perlego ?
Nous sommes un service dâabonnement Ă des ouvrages universitaires en ligne, oĂč vous pouvez accĂ©der Ă toute une bibliothĂšque pour un prix infĂ©rieur Ă celui dâun seul livre par mois. Avec plus dâun million de livres sur plus de 1 000 sujets, nous avons ce quâil vous faut ! DĂ©couvrez-en plus ici.
Prenez-vous en charge la synthÚse vocale ?
Recherchez le symbole Ăcouter sur votre prochain livre pour voir si vous pouvez lâĂ©couter. Lâoutil Ăcouter lit le texte Ă haute voix pour vous, en surlignant le passage qui est en cours de lecture. Vous pouvez le mettre sur pause, lâaccĂ©lĂ©rer ou le ralentir. DĂ©couvrez-en plus ici.
Est-ce que Letting Go of the Words est un PDF/ePUB en ligne ?
Oui, vous pouvez accĂ©der Ă Letting Go of the Words par Janice (Ginny) Redish en format PDF et/ou ePUB ainsi quâĂ dâautres livres populaires dans Computer Science et Human-Computer Interaction. Nous disposons de plus dâun million dâouvrages Ă dĂ©couvrir dans notre catalogue.
Informations
1
Content! Content! Content!
The theme of this book is content = conversation. My goal is to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.
People come for the content
People donât come to web sites or mobile apps or social media for the joy of navigating or searching. They donât usually come to admire the design. They donât focus on the technology. They come for the content that they think (or hope) is there.
People come for information that answers their question or helps them complete their task. They want that information to be easy to find, easy to understand, accurate, up to date, and credible.
Content = conversation
Every use of your web site or mobile app is a conversation started by your site visitor.
Thatâs true whether your site or app is for e-commerce; a nonprofit organization; a government agency; a university; a city, county, state, or country; a recommender system; or your personal blog or site.
Yesterday, I
âą looked up the same health question on three different sites to build confidence that I was getting an answer I could trust
âą bought a book for my daughter
âą compared prices for a new printer for the office
âą skimmed hotel reviews for a trip my husband and I are planning
âą sent a huge file through an online service
In each case, the most productive way to think about what I was doing is as a conversation.
We converse both by talking and by writing. You may text others more often than you call them. Youâre still conversing with them.
www.yousendit.com
Yesterday, I also
âą tweeted about my next workshop
âą checked my Twitter stream to see what others were saying
âą caught up with a former colleague through LinkedIn
âą participated in a global committee meeting on Skype
âą read a few of my favorite blogs
Do you react well when web sites and mobile apps converse with you? I do. Figure 1-1 is the message I get when I leave my Twitter stream open but get caught up in my work.
Figure 1-1 A conversational message from the site I use to read and send tweets
www.hootsuite.com
Web = phone, not file cabinet
Too many sites still seem to be virtual file cabinets, saying to site visitors, âWeâll let you rummage around in our file cabinets because we assume you are looking for documents.â âFile cabinetâ is the wrong metaphor for most web sites.
Web = phone (whether you use it for voice or for texting). Web = asking people to serve themselves instead of calling or writing.
File cabinets house documents. We use phones to converse. People seldom come to web sites for documents. They come for information. They come because they have questions. And they are happiest when the web site answers those questions.
To create great web content, you must
âą understand the conversations your site visitors want to have with your web site or your app
âą satisfy those conversations
âą engage your site visitors enough to make them want to continue in the site or app and come back again
âą meet your business goals (whether your goal is to sell stuff, to be the major source of information on your topic, or to get more members for your organization)
Online, people skim and scan
Most site visitors are very ...