A Handbook of Media and Communication Research
Qualitative and Quantitative Methodologies
Klaus Bruhn Jensen, Klaus Bruhn Jensen
- 512 pages
- English
- PDF
- Disponible sur iOS et Android
A Handbook of Media and Communication Research
Qualitative and Quantitative Methodologies
Klaus Bruhn Jensen, Klaus Bruhn Jensen
Ă propos de ce livre
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.
The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.
Updates to this edition include:
- An overview of the interrelations between networked, mass, and interpersonal communication.
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- A new chapter on digital methods.
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- Three chapters illustrating different varieties of media and communication research, including industryâacademic collaboration and participatory action research.
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- Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions.
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This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.