Direct-to-consumer marketing, or as we know it, network marketing, is known to be one of the best business models available, and certainly the best model for those looking to start a business with low risk and unlimited upside potential. Designed to be a reference for business builders to refer to every single day, this is a practical detailed plan of action to help network marketers make money todayânot in a year, not in five years. The advice is simple, the process is clear and can be used as a consistent guide on how to create a successful business using a specific system. It's not autobiographical and isn't based solely on the success of one individual. It is a combination of inspirational advice, specific guidance, a program, and pathway to success.It is time to dive in and begin creating a business that can deliver on all the potential of network marketing and provide the life that you deserve.Cliff Walker is a world-renowned leader in Network Marketing, having built sales organizations in excess of 100, 000 distributors throughout Europe and internationally. Prior to engaging in Network Marketing, Cliff worked for more than 20 years in the corporate world where he achieved a Senior Executive Management position with a multinational Company. His background includes Sales, Sales Management, Sales Recruitment and Sales & Management Training and Development.Today, Cliff is a renowned coach and mentor, widely acclaimed for his no-hype and practical 'hands on' training style which teaches people exactly what they need to do to achieve rapid success in Network Marketing.
No part of this work may be reproduced or transmitted in any form or by any means, electronic, photographic or mechanical, including photocopying and recording on record, tape or laser disk, on microfilm, via the Internet, by e-mail, or by any other information storage or retrieval system, without prior written permission from the copyright owner.
The author and publisher have made every effort to obtain permission for and acknowledge the use of copyrighted material. Refer all enquiries to the publisher.
Views reflected in this publication are not necessarily those of the publisher, nor the printer.
Cover design and typesetting by Texture Publishing (Pty) Ltd
Set in Open Sans 10.5/16
Printed and bound in South Africa by Print on Demand (Pty) Ltd
5 Koets str, Parow Industria, 7493
CONTENTS
What Others Are Saying
Foreword
Introduction
CHAPTER 01
Myth Busting for Greater Success
CHAPTER 02
A New Model for Network Marketing
CHAPTER 03
Master Task 1 Strategy
Sub-Task
Core Values
Sub-Task
Vision
Sub-Task
Core Skills
Sub-Task
Market
CHAPTER 04
Master Task 2 Daily Method of Operation
Sub-Task
Time
Sub-Task
Prospecting
Sub-Task
Enrolling
Sub-Task
Single Daily Action
CHAPTER 05
Master Task 3 Personal Growth & Training
Sub-Task
Self-actualization
Sub-Task
Mindset
Sub-Task
Goals
Sub-Task
Strengths
CHAPTER 06
Master Task 4 Team Development
Sub-Task
Communication
Sub-Task
Trust
Sub-Task
Accountability
Sub-Task
Feedback
CHAPTER 07
Master Task 5 Leadership
Sub-Task
Definition
Sub-Task
Development
Sub-Task
Vision
Sub-Task
Personalization
CHAPTER 08
Master Task 6 Culture
Sub-Task
Success Traits
Sub-Task
Empowerment
Sub-Task
Accountability
Sub-Task
Sense of Pride
CHAPTER 09
Practicalities of Modern Network Marketing
CHAPTER 10
Putting it all together
WHAT OTHERS SAY ABOUT THIS BOOK
Jerry Campisi
Independent Financial and Business Consultant
Cliff is a well-respected self-made multi-millionaire in the networking marketing space who is so knowledgeable about the industry because he started without knowing anything about this business but through hard work and perseverance became an icon in the industry.
Everyone in the industry respects Cliff for what he achieved. I certainly do, being myself in the industry for over 30 years. There is no one like him. This book has so many gems in it, I feel everyone should listen to every word Cliff saysâespecially his chapters detailing Master Tasks, and practicalities of modern networking, and the absolute myths about networking and how you can use these building strategies to increase your business and change your life forever.
I have watched from the beginning, Cliff and Bev live a life (all over the world), that people only dream about. But using these systems and ideas that he explains in detail in this one of a kind book, you can live that life too, if you only use the three things that cliff has in abundance ⊠URD: Undying Relentless Discipline.
Paul Clegg
Founder, Marketing Crew
In his book, From Striving to Thriving, Cliff Walker has applied strategies drawn from a successful corporate career to a business model that has a high failure rate amongst people looking for a âget rich quickâ fix. His book is not written for such people.
If you are considering making the move from corporate to success in building a network marketing business, Cliff provides clear frameworks for reference and guidance. Seize the opportunity. Buy the book!
Kevin OâConnor
Global Network Marketing Professional, Vice President, Corporate Membership at Consumer Bankers Association
If you are looking for a motivational speech look elsewhere. This is a step-by-step blueprint for a professional and profitable network marketing business. Cliff has used his methods to provide a predictable seven figure annual income and heâs showing you how to do it.
Dr Joe Rubino
CEO, Center for Personal Reinvention
Cliff Walkerâs From Striving to Thriving is a clear and powerful road map that explains the essential success distinctions about how to build an ultra-successful Network Marketing Team. Over the past 20 years, Iâve personally witnessed the tremendous success Cliff has accomplished an...
