Business Trends in Practice
The 25+ Trends That are Redefining Organizations
Bernard Marr
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Business Trends in Practice
The 25+ Trends That are Redefining Organizations
Bernard Marr
Ă propos de ce livre
WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!
Stay one step ahead of the competitionwith this expert review of the most impactful and disruptive business trends coming down the pike
Far from slowing down, change and transformation in businessseems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trendsthat pose new opportunities and challenges for leaders in all industries.
In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marrbreaks downthe social and technological forces underlying these rapidly advancing changes and the impact of those changes onkey industries.
- Critical consumer trends just emerging todayâor poised to emerge tomorrowâare discussed, as arestrategies for rethinking your organisation's product and service delivery. The book alsoexplores:
- Crucial business operations trends that are changing the way companies conduct themselves in the 21st century
- The practical insights and takeaways you canglean from technological and social innovation when you cut through the hype
- Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends
Business Trends in Practice: The 25+ Trends That Are Redefining Organizations isa must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get â and stay â on top ofchanges and disruptions that are right around the corner.
Foire aux questions
Informations
PART I
INTRODUCTION: RIDING THE WAVE OF TRANSFORMATION
- In Part I, we'll start by exploring the forces â both societal and technological â that are driving the massive changes taking place.
- Then, in Part II, we'll look at the impact of these trends on key industries to illustrate just how transformative their collective impact is. (I must stress that I had to stick to just the most important industries here. But if your industry isn't featured, please don't skip this part â many of the insights will no doubt be relevant to your own industry.)
- Part III focuses on the key consumer trends that are emerging today â trends that will likely prompt a rethink of your products and services, and how to deliver them.
- Building on the consumer trends, Part IV is all about key trends that impact how businesses operate internally. In other words, as well as rethinking your products and services, you'll also have to rethink how your business is run.
- And in the final chapter, I'll pull these (often interlinked, sometimes disparate, even contradictory) trends together into some broader key lessons and takeaways. These are the things I want to leave you with as you look to the future.
CHAPTER 1
THE FIVE GLOBAL SHIFTS THAT WILL SHAPE THE ORGANIZATIONS OF THE FUTURE
Trend 1: Our Changing Relationship with Our Planet
- Climate change is happening so quickly, many species are struggling to adapt. The Intergovernmental Panel on Climate Change says that a 1.5°C average rise in global average surface temperature may put up to 30 percent of species at risk of extinction. Push that up to 2°C and most ecosystems will struggle.1 For context, the temperature has already increased by 0.9°C since 1906 (the figure is even higher in polar regions).2
- By the end of this century, 150â200 million people could be forced to migrate from land that will be underwater.3
- Some of the biggest sectors in terms of greenhouse gas emissions include agriculture and forestry (responsible for 18.4 percent of global emissions), energy use in industry (24.2 percent), energy use in buildings (17.5 percent), and transportation (16.2 percent).4
- Our precious resources are under enormous pressure. Fresh water makes up just 2.5 percent of the world's total volume of water (and half of that is ice). So it's perhaps no wonder that 1.8 billion people are already living with water scarcity. Even more worryingly, 5.2 billion people are expected to face water stress by 2025.5
- Competition for land (particularly land for agriculture) is also growing, and many countries such as China and Saudi Arabia are already pursuing land in Africa. Global competition for finite resources, including land and water, is only going to increase as the population grows.
- There may also be a global fight for rare earths, some of the most important minerals and metals found in the ground, which are used in everything from lithium-ion batteries to electric cars. The US is 80 percent reliant on China (the world's biggest rare earths producer) for rare earth imports, and this could lead to further strains on political relationships in future.6
- To keep pace with the growing population (I talk more about global demographics later in the chapter), an often-quoted statistic is that we'll have to double crop and animal production by 2050. More conservative estimates suggest that, as food production has already increased in recent years, we may only need to increase production by between 26 percent and 68 percent by 2050.7 But that's still a significant increase to accommodate on an already struggling planet.
- Plastic pollution is another pre...