The Emerald Handbook of Computer-Mediated Communication and Social Media

Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell, Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell

• Éditeur: Emerald Publishing Limited
• Année: 2022
• ISBN:
  9781800715998
• Sujet: Commerce
• Sous-sujet: Marketing numérique

Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication.Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.