Global Writing for Public Relations

Connecting in English with Stakeholders and Publics Worldwide

Arhlene A. Flowers

• Éditeur: Routledge
• Année: 2015
• ISBN:
  9781317683872
• Édition: 1
• Sujet: Languages & Linguistics
• Sous-sujet: Journalism

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

• Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;

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• An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;

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• Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;

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• Storytelling skills that help writers craft compelling content;

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• Real-world global examples from diverse industries that illustrate creative solutions;

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• Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;

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• Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and

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• Supplemental online resources for educators and students.

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English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.