Understanding the Korean Wave
Transnational Korean Pop Culture and Digital Technologies
Dal Yong Jin
- 170 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Understanding the Korean Wave
Transnational Korean Pop Culture and Digital Technologies
Dal Yong Jin
Ă propos de ce livre
A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.
This book provides an accessible introduction to the Korean Waveâthe rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 yearsâproviding historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologiesâfrom television dramas, film, and K-pop to online games, and webtoonsâand explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement.
This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.