The Very Good Marketing Guide

How to Grow Your Business on a Budget

Amy Miocevich

• Éditeur: Wiley
• Année: 2023
• ISBN:
  9781394184569
• Édition: 1
• Sujet: Betriebswirtschaft
• Sous-sujet: Marketing

Grow your business faster with this revolutionary marketing framework

Do you want to stop wasting time and money on marketing that doesn't get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits.

In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you'll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand.

Whether you're a manager, a small business owner, or an entrepreneur, you'll learn how to:

• Understand and use your marketing data more effectively
• Improve conversion rates at every touch point
• Nurture your most valuable customer and client relationships
• Make sure your website and social media are doing what they should
• Create a marketing strategy that's uniquely suited to your business's needs

With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!