Strategy Activation Canvas

Ansgar Thiessen, Robert Wreschniok

• Éditeur: Routledge
• Année: 2023
• ISBN:
  9781003804710
• Édition: 1
• Sujet: Business
• Sous-sujet: Business Strategy

The Strategy Activation Canvas is the new standard for accelerating strategies – beginning where classical strategies end: with its activation. While many management and business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life.

This book demonstrates for the first time how entire organizations can be "activated": how people can not only perceive and implement a new strategy, but how entire organizations can be heavily involved in its making, how strategies are made visible and experienced, and how people can play an active and sustaining role throughout bringing a strategy to life. With their decades of experience in large scale organizations, Thiessen and Wreschniok pair their knowledge with case studies from Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB, Swisscom or Swiss Re, organizations led by leaders who have significantly accelerated the success and value of their strategies through strategy activation.

This book is an essential resource for managers who have responsibility for strategic initiatives and transformation programs of any kind.