Event Communication
Theory and Methods for Event Management and Tourism
Barbara Mazza
- 256 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Event Communication
Theory and Methods for Event Management and Tourism
Barbara Mazza
Ă propos de ce livre
Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: âąRelationship and integrated communication for the event stakeholder managementâąEvent mix strategies and multilevel communicationâąDifferent typologies of users and consumer behaviourâąCommunication planning and resultsâąEvents storytelling: dramaturgy and metacommunicationâąHow to increase engagement and deliver immersive experiencesâąInnovative digital technologies and virtual eventsâąEvaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.