Think Big

Donald J. Trump, Bill Zanker

• Éditeur: HarperCollins e-books
• Année: 2009
• ISBN:
  9780061753893
• Sujet: Business
• Sous-sujet: Finance

Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.

Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.
• Revenge: how and when to get it (and why it's so sweet).
• "I love you, now sign this!" Why contracts in business and personal life are so important.
• Real-life stories from people who've applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.

1

DO YOU HAVE WHAT IT TAKES?

People always ask me, “How did you get so rich?” The way I do things has allowed me to succeed financially far beyond what I had expected. I have had a lot of fun, and I have made a lot of money. I have known many celebrities, billionaire businesspeople, and superstar sports figures. It is not easy to explain in a couple of words, but I have noticed that all these successful people have traits that set them apart from the pack: their attitudes, actions, persistence, and passion, plus a whole slew of other qualities that separate the winners from the losers.

To be successful you have to separate yourself from 98 percent of the rest of the world. Sure, you can get into that special 2 percent at the top, and it is not just by being smart, working hard, and investing wisely. There is a formula, a recipe for success that the top 2 percent live by and that you too can follow to be successful.

First, you must be honest with yourself. The only way to get rich is to be realistic and brutally honest. You have to get out of the ideal fantasy world you read about in magazines and see on TV. It is not as easy as they make it look. It is tough, and people get hurt. So you have to be as tough as nails and willing to kick ass if you want to win. Most people are not cut out for this. You have to deal with a tremendous amount of pressure. You have to think large and be creative to solve big problems that scare the crap out of most people. People are going to try to steal from you and destroy you just for the fun of it. You have to stand up to them, fight back and kick their ass. Nobody is going to hold your hand and help you along. You are on your own. You have to be able to bend but never break.

All of the greats in every sport, in finance and business, in the arts, and in government possess something special. A lot of people have it, but frankly, most people do not. Do you have what it takes to think big and kick ass? Virtually all self-made millionaires and billionaires, such as Bill Gates, Oprah Winfrey, and Walt Disney had the ability to think big and kick ass. It is hard to explain, so I have devised the following success quiz, which you can take to see if you have it. If you have it, you are going to make a lot of money.

Take this quiz to see if you match the profile:

1. How much money do you want to have in five years?

a. $100,000 to $249,999.

b. $250,000 to $499,999.

c. $500,000 to $4,999,999.

d. $5 million or more.

2. What is your financial dream?

a. Winning the lottery.

b. Getting a good job with health benefits, a 401(k), and three weeks vacation.

c. Owning my own home.

d. Having unlimited passive income from a business and/or real estate holdings or other investments.

3. Which statement best describes your financial situation?

a. I am very satisfied with where I am financially.

b. I am somewhat satisfied with where I am financially.

c. I am unsatisfied but feel hopeless.

d. My financial situation is completely unsatisfactory. I want much more.

4. How much time do you spend each day building your wealth?

a. Less than half an hour.

b. Half an hour to one hour.

c. One hour to two hours.

d. Two hours or more.

5. How much money do you spend on business, financial education, and training?

a. Less than $100 per year.

b. $100 to $499 per year.

c. $500 to $1,199 per year.

d. More than $1,200 per year.

6. What do you do when you are faced with a difficult problem?

a. Ignore it and hope it will go away.

b. Complain to my friends and family.

c. Turn it over to someone else to worry about.

d. Brainstorm until I find a creative solution.

7. What is your attitude toward work?

a. It is drudgery. I hate my job.

b. I do not mind work, but I wish I were doing something else.

c. Work is okay. I have to work to get paid.

d. I love to work. It is exhilarating and fun.

8. What would you do if you lost your job or source of income?

a. Save money by moving in with friends or family and collect unemployment insurance.

b. Go back to school for retraining.

c. Find a new job.

d. Start my own company.

9. Which statement best describes your energy and concentration level?

a. I barely have enough energy to get through the day.

b. I work hard for a while, and then I run out of steam and coast through the rest of the day.

c. I can work hard for eight hours.

d. I am a blaze of energy, and I never get tired when I am doing something I enjoy.

10. Which best describes your reaction when someone tells you that you can’t do something?

a. I give up and sit around feeling sorry for myself.

b. I lose my temper and throw a tantrum.

c. I give it another try.

d. I get energized, and will not give up until I get what I want.

11. You have an important decision to make and you do not know what to do. Which statement best describes your decision-making process?

a. I watch a lot of TV.

b. I talk to all my friends to see what they would do.

c. I analyze the situation logically and do what seems to make the most sense.

d. I trust my gut instincts after doing b and c.

12. What is your attitude toward people?

a. I believe people are generally good and would never lie, cheat, or steal from me.

b. I surround myself with people who look up to me, even if they are not the best qualified.

c. I hire the best people and trust them to do a good job.

d. I hire the best people and treat them professionally, but I watch them like a hawk.

13. When someone intentionally harms you or your reputation, how do you react?

a. I get very depressed and wonder why they do not like me.

b. I let it go. Why cause a stir?

c. I confront them and ask them why they did what they did.

d. I strike back, doing the same thing to them only ten times worse.

14. You are “on a roll” and everything seems to be going your way. What do you do now?

a. Take time off to go on vacation.

b. Maintain the status quo.

c. Start dabbling in another business or another career.

d. Stay involved and focused on my main business or career, driving it to new heights.

15. What is your attitude toward the business of being in a marriage?

a. My spouse and I love each other, and we would never get a divorce.

b. I believe my spouse loves me and even if we split, things would end amicably.

c. Divorce is a possibility. I do not want to think about it now.

d. I love my spouse, and I do not want it to end, but I signed a prenuptial agreement to protect my finances in case it does.

Now, tally up your score. Count up the number of a’s, b’s, c’s, and d’s. Give yourself 1 point for every a, 2 points for every b, 3 points for every c, and 4 points for every d. Read the chart below to see how you rate.

	NUMBER OF POINTS		HOW YOU RATE
	15–25		Poor. You need a major attitude overhaul.
	26–35		Average. You need to kick-start your attitude into high gear.
	36–45		Good. You have potential but need to improve.
	46–60		Excellent. You are ready for the big leagues. Let it rip!

EXPLANATIONS OF THE QUESTIONS:

1. How much money do you want to have in five years?

If you chose the lowest amount, why did you do that? You have a choice of getting any amount from $100,000 to $5 million in the next five years. It is completely up to you. Nobody is telling you what to choose. So why would anyone choose $100,000? Yet in life that is exactly what many people do. They settle for $100,000 when they could just as easily have $5 million. Choosing less money shows a lack of ambition and a lack of confidence. Do not start out by settling. Always shoot for the top. Every great athlete and every great billionaire goes for the gold, not the bronze. If it were me answering this question, I would scratch out $5 million and write in $50 billion! That is the attitude you must have to make it big.

2. What are your financial dreams?

What you dream about is what you will do. If you cannot even dream of doing big things, you will never do anything big in life. I spent my first few weeks in Manhattan dreaming of what I would do with a huge piece of vacant real estate on New York’s West Side that was owned by the bankrupt Pennsylvania and New York Central Transportation Company. After eighteen months of hard work and focus, I took an option to the property, worth $62 million, with no money down. I conceived the Javits Center on the land. That is the power of big dreams. What kind of big dreams excite you and make you feel great? Do not worry about whether you can do it. That does not matter. It does not cost anything to dream. Spend your time enjoying your big dreams.

3. Which statement best describes your?

This question shows how hungry you are...