The BCG Growth-Share Matrix: Theory and Applications
The key to portfolio management
50minutes
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
The BCG Growth-Share Matrix: Theory and Applications
The key to portfolio management
50minutes
Ă propos de ce livre
The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: âąAnalyze the activities in your business portfolio and identify the role they play in the business as a whole
âąSort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
âąIdentify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.