The Handbook of Market Intelligence
Understand, Compete and Grow in Global Markets
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
The Handbook of Market Intelligence
Understand, Compete and Grow in Global Markets
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
Ă propos de ce livre
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. âą Full of best practice advice from hundreds of real-life international case studies âą Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data âą Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Foire aux questions
Informations
Part 1
Market Intelligence in Global Organizations
Chapter 1
Market Intelligence: Drivers and Benefits
UNDERSTAND, COMPETE AND GROW â THE DECISION-MAKERâS CHALLENGE
ANOTHER DECISION AHEAD
THE MARKETPLACE IS GETTING INCREASINGLY COMPLEX
Opportunities
- Mergers & Acquisitions
- Winning market share from competition
- Expanding into new markets geographically or product-wise
- Finding innovative business models
- Spotting new demand for products and services
- Generating new partnerships
Threats
- Price erosion
- New competitors entering the market
- Emerging business models
- Consolidation or fragmentation of the value chain
- Limited understanding of the current trends
- Changing customer behavior