Business Development For Dummies
Anna Kennedy
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Business Development For Dummies
Anna Kennedy
Ă propos de ce livre
Growing a small business requires more than just sales
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers â it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily â not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick â Business Development For Dummies shows you how.
Foire aux questions
Informations
Getting Started with Business Development
- Gain a clear understanding of what business development encompasses.
- Realize why business development can be problematic for small, growing companies.
- Look at business development from the customerâs point of view.
- Align your business development with the customer lifecycle.
- Use business development tools to secure your business growth.
Introducing Business Development for Services Firms
Answering the Question: So What Is Business Development Anyway?
Recognizing that business is a serious business
- Discipline is the serious study of business development as a business competence. Iâm frequently amazed how many people think that they can do business development when theyâve never studied it for a moment. If you think about your offer and the knowledge and experience it takes to do what you do for your customers, you probably donât take that lightly. So start thinking of business development the same way. You have to study it, become an expert and use the discipline.
Understanding how business development differs from selling
Selling is only part of business development
- Your offer: Creating the solution you have or the reason your business exists. Move on over to Chapter 5 for more on your offer.
- Marketing: Making the market aware of your offer. Chapters 8 to 12 contain all you need to know about market...