M-commerce and E-commerce
M-commerce refers to mobile commerce, which involves buying and selling goods and services through mobile devices such as smartphones and tablets. E-commerce, on the other hand, encompasses all forms of commercial transactions conducted electronically over the internet. Both M-commerce and E-commerce are essential components of modern business strategies, enabling companies to reach and engage with customers through digital channels.
6 Key excerpts on "M-commerce and E-commerce"
- Su Mi Dahlgaard-Park(Author)
- 2015(Publication Date)
- SAGE Publications, Inc(Publisher)
...M-Commerce M-Commerce 413 417 M-Commerce M-commerce, or mobile commerce, refers to commercial transactions conductedthrough a variety of mobile equipments over wireless telecommunicationnetworks, using wireless and mobile devices as the user interface. Thedevices may include cellular phones, handheld or palm-sized computers, oreven vehicle-mounted interfaces. This definition has now been broadened toinclude exploring how mobile technologies can be best and most widely usedin order to enhance customers’ access to commercial products and servicesand associated information, and also improving customers’ shoppingexperience as well as assisting businesses to deliver products and servicesto its customers. Hence, m-commerce involves use of mobiletelecommunication, Internet, and multimedia technologies that offerpossibilities for marketing and commercial functions. It contributes to thecurrent service economy by offering a huge range of global services andproducts with minimal search costs and transaction costs. Moreover, itreduces the digital divide. In the past, only those people with computersand Internet facilities could access electronic marketspace; but now, anyperson with a cellular phone can do the same. In fact, many m-commerce applications andservices have been diffused to all levels of society, which makes m-commerceinseparable from many aspects of the service economy. It is anticipated thatby 2016, the global market of m-commerce will exceed US$300 billion. Withthe objective of presenting an overall understanding of m-commerce, thisentry first presents the similarities and uniqueness of m-commerce fromother business models, then summarizes the current applications andextensions, followed by outlining the revenue models. Finally, it presentsthe contributing success factors and challenges. Business Domain Commerce has been experiencing revolutionary changes...
eBook - ePub- Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach(Authors)
- 2016(Publication Date)
- Routledge(Publisher)
...The ubiquitous retailing emerges as an evolution of mobile stores based on the adoption of ubiquitous computing, by creating a new ubiquitous scenario for shopping from mobiles (Pantano, 2013), which will be better detailed in the subsequent chapter. The rapid diffusion of Internet technologies among potential consumers provides new online platforms where clients can purchase directly at home 24/7 (recognized as I-commerce, e-commerce, e-tailing, or e-store), by offering the online easy access to shopping environment (e-store) also to that part of the population with limited mobility. As the established usage of Internet and mobile devices for shopping, many terms are used to describe the emerging electronic shopping environment. Examples of such terms are mobile commerce, m-commerce, m-business, mobile shopping and m-shopping. For this text we shall use the term m-shopping to define: Any retail purchase made from a mobile electronic device, such as a cellular phone through a wireless network; in most cases these transactions are made through Internet mediated facility. Where store retail meant shopping at the store’s address and web shopping means shopping where the computer is wire connected to the Internet, m-shopping provides shopping access where the buyer is geographically located within a wireless network, in a sort of shopping anytime and anywhere. HOW HAS M-SHOPPING COME ABOUT? In less than one decade the Internet has gone from a file transfer facility between academics around the world to a communications and entertainment medium for almost every person with a personal computer. Growth of smartphone usage and mobile Internet connectivy is growing fast. For instance, recent studies revealed that nearly three-quarters (71%) of marketing e-mails were opened from mobile devices in the UK in the first months of 2015 (WARC, 2015a)...
eBook - ePubThe End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
- Brian Solis(Author)
- 2011(Publication Date)
- Wiley(Publisher)
...All signs point to a reality that the era of business as usual is shifting. Businesses must now find comfort outside of their comfort zones. m-COMMERCE: THE SMARTPHONE MAKES SHOPPERS SMARTER The balance of power is shifting from brand and retailer to consumer. As we saw earlier, the mobile phone is a window to an improved decision-making process. Connected consumers are seizing this position to find relevant information their way, and, brands and retailers aren't necessarily in a position to change the dynamic. Everything begins with an admission … an admission that they are not in control. That is the first step in bringing order back into the balance. Consumers wield this power through their smartphones. iPhones and Droids place product information and peer reviews at their fingertips and makes or breaks buying decisions at the point of purchase. This behavior affects e-tailers as well. Connected consumers simply fire open a new tab to compare prices, learn more, and also find related reviews that detail experience. Welcome to an era of mobile commerce, or m-commerce, for short. Booz and Company surveyed U.S. consumer usage and attitudes toward mobile commerce and found that between 15 and 20 percent use their cell phones for price discovery and product comparison. 2 Twenty-five percent expect to do so in the near future (which is already here). In 2011, it was expected that 10 to 15 percent of retail revenues were influenced by mobile applications, which could account for as much as $340 billion in total retail sales across the United States and the EU 3 (Germany, France, and the United Kingdom). Many retailers are already immersed in m-commerce. Retailers such as Target and Best Buy are creating mobile apps that help customers navigate stores, look up prices, and find special offers and promotions...
eBook - ePubThe Small Business Guide to Apps
How your business can use apps to increase market share and retain more customers
- David Howell(Author)
- 2011(Publication Date)
- Harriman House(Publisher)
...The explosion of the smartphone market and the rapid rise of tablets together for the first time offer consumers the ability to access the web services they have embraced on the mobile devices they now own. According to Forrester Research, Inc. in the report ‘What Every Exec Needs To Know About The Future of eCommerce Technology’ (August 27, 2010): “By 2013, more than 50% of all retail transactions will be affected by the web, which will similarly transform retailing. Consumers have more access points than ever before, demanding convenience, choice, and variety in their shopping experiences. Companies need to continue to shift spending to enable the online channels or risk losing their competitive position to their competitors.” The move to m-commerce will be inexorable. Businesses that have seen their digital sales channels on the desktop expand, can now use that knowledge and marketing insight with the new mobile channel that is developing. Whether using a mobile app, web-based app service or a combination of touch points, businesses in this space must be developing their platforms now to ensure they are not left behind when m-commerce becomes the new e-commece environment. Customers will increasingly be searching for businesses to buy from that have an integrated approach to the sale of their goods or services. Increasingly, consumers want integrated sales opportunities. As a customer could access your business via the web or mobile device, only those companies that can offer multiple sales channels will be able to maintain their position in the market. Business owners should be formulating their m-commerce plans to include: A clear understanding of how their current customers access their goods or services. How m-commerce can be integrated into their existing businesses. Ensuring that the right m-commerce channel is used...
eBook - ePubInternational Digital Marketing in China
Regional Characteristics and Global Challenges
- Lala Hu(Author)
- 2020(Publication Date)
- Palgrave Pivot(Publisher)
...Indeed, digital and mobile channels are involved within several phases of the customer journey (Lemon and Verhoef 2016 ; Wagner et al. 2020), from the search phase to the moment of the product purchase, and also after the purchase. Consumers, especially Millennials (in the case of China, post-80 and post-90 generations), are willing to share their experience through personal evaluations of products, thus facilitating word-of-mouth communication (Chen et al. 2011 ; Mangold and Smith 2012). Among e-commerce channels, mobile commerce (hereafter, m-commerce) is rapidly increasing and it is expected to account for 54.1% of all online transactions worldwide in 2022 (Euromonitor International 2018). This share has already been surpassed in China, where mobile retailing accounted for 75.35% of total Internet sales in 2017 (Euromonitor International 2018). Despite the rapid growth of the Chinese mobile retailing, studies on this topic are still scarce. Indeed, the academic literature investigating online consumer behavior mainly adopts Western perspectives by utilizing U.S.-based samples (Cayla and Arnould 2008 ; Smith et al. 2013). Therefore, this chapter aims to investigate m-commerce in China focusing on the fashion sector, the segment with the highest e-commerce revenues, which amounted to US$303,842 million in 2019 (Statista 2020). This study’s main research question is: How is m-commerce characterized in terms of drivers and effects among Chinese consumers? Building on the prior literature on e-commerce and m-commerce, a model is developed to measure the effects of utilitarian factors and enjoyment on satisfaction, and how the latter impacts e-WOM and time involved in the purchase decision. It is also analyzed whether enjoyment acts as mediator of utilitarian factors on satisfaction...
eBook - ePub- Michael J. Shaw(Author)
- 2015(Publication Date)
- Routledge(Publisher)
...Because of the ubiquitous nature of the “points of execution,” when this paradigm is implemented in e-commerce, we call it ubiquitous commerce, or u-commerce. The devices used to execute u-commerce include handheld mobile devices (personal digital assistants (PDA), two-way pagers, cellular phones, net phones, and in-vehicle devices), laptops, desktops, workstations, and audio/video appliances. These devices are networked together to form a strong and integrated back-end and a highly mobile front-end infrastructure. U-commerce builds on the Web information infrastructure to add three important capabilities to make Internet access ubiquitous—mobility, an interface to address access needs of the general population, and powerful distributed computing. Further, the architecture is envisioned to consist of a device-independent ubiquitous commerce platform that is integrated with the enterprise information, supply chain network, and electronic market infrastructures. U-commerce infrastructure consists of a core device-independent middleware platform, which is integrated with three major categories of information infrastructure—organization, supply chain, and market. This middleware is built on the Web infrastructure with the added capability of being accessed by consumers through a variety of wired and wireless devices. As these various devices have very different displays and processing and communication capabilities, the commerce platform should not only be flexible enough to add new devices, but also be secure and reliable. It is critical for their e-commerce applications to be integrated with these enterprise systems. The arrival of radio frequency identification (RFID) tags, which can be attached to most merchandise to provide real-time product and pricing information, will create even more opportunities for u-Commerce. There will be increased visibility across the value chains, thus bringing about much more adaptive pricing and market-making options for companies...
