Global Media
Global media refers to the interconnected system of communication and information dissemination that spans across national borders. It encompasses various forms of mass communication, including television, radio, newspapers, and the internet, and plays a significant role in shaping public opinion, cultural exchange, and the dissemination of news and entertainment on a global scale.
8 Key excerpts on "Global Media"
eBook - ePub- Toby Miller, Marwan M. Kraidy(Authors)
- 2016(Publication Date)
- Polity(Publisher)
...Conclusion Throughout Global Media Studies, we have tried to strike a balance between broad-brush theorizing and attention to specific examples. Chapters 1 and 2 explained the terms “media” and “global,” their contemporary manifestations, and how the two have come to be interlaced. The next two chapters presented two approaches and bodies of literature, political economy and governance policy, to the understanding of the structural features of Global Media – their material manifestations and social impact. Chapters 5 and 6 narrowed our focus down to two phenomena, mobile telephony and the United States as a Global Media behemoth. Subsequent chapters illustrated how to analyze media content, focused on the global genre of reality television, and concluded with an analysis of audiences. We hope that by going through processes of production, distribution, reception, and social reproduction on an international scale, this book has provided an introductory tour of the Global Media and how to study them. Driven by free market fundamentalism and the forced weakening of national policy and cultural boundaries, the contemporary hypercommercial media environment knows few boundaries. Ancient ways of life on territories at the margin of the global system are incorporated into reality television tribal councils (Survivor) and myths, legends, and stories of the marginalized are appropriated by Hollywood blockbusters (from Aladdin to Pocahontas). Places at the extremeties of the global economy function as playgrounds for action heroes who demolish structures, annihilate men, and seduce women to entertain the privileged quarter of humankind with reliable access to food, shelter, electricity, and disposable income. At this juncture, the study of media should therefore signify the study of Global Media. Several factors drive the convergence of “media” and “global.” The first is technology...
eBook - ePubMusic, Social Media and Global Mobility
MySpace, Facebook, YouTube
- Ole J. Mjos(Author)
- 2013(Publication Date)
- Routledge(Publisher)
...2 Media Globalization and Global Social Media Research on the relationship between media and globalization has been preoccupied with exploring traditional audiovisual spaces created by the film and television industries. While an ‘active audience’ has been able to choose television programming from a rapidly growing number of television channels, and benefits from watching these media in numerous ways, these audiovisual spaces still provide very limited opportunities for individual media users’ actual participation and input. However, the way the relationship between media and globalization has evolved has given rise to global social media as facilitators of new online spaces. While these spaces exist within corporate and contested environments, they provide increased potential for participation of the media audience and users. This development is particularly visible within the global social media and music nexus emerging since 2005. In order to grasp the theoretical consequences of these recent transformations within the media and communications industry and the emergence and take-up of global social media, it is important to look at how the relationship between media and globalization is understood and defined. Media globalization is closely tied to how the development of a Global Media and communications infrastructure has facilitated increased opportunities for cross-national communication and the distribution of media and communication across the world (Katz, 2005; Kraidy, 2005; Rantanen, 2005; Thussu, 2000/2006; Flew, 2007)...
eBook - ePubFoundations of Global Communication
A Conceptual Handbook
- Kai Hafez, Anne Grüne, Alex Skinner(Authors)
- 2022(Publication Date)
- Routledge(Publisher)
...Even in the twenty-first century, a Global Media system not tied, in one way or another, to specific nation states is still largely a utopia (Hafez 2007a, p. 13). In order to understand the basic structure of global mass communication, it is therefore useful to distinguish between three different dimensions (Figure 2.1). Global mass communication is not a self-contained global system, but consists of national media systems (especially foreign coverage) that make use of international communication flows (generated by news agencies, foreign correspondents, imports/exports, and so on) and that are supplemented by individual transnational media structures (global ethics, joint productions, cross-border reception and regulations). Global communication flows do not constitute a Global Media system. Local or national systems remain intact but are exposed to global influences and also form transnational network structures. Figure 2.1 Dimensions of global mass communication The key maxim here is that, at all levels, the system of the mass media and journalism is still shaped more by the nation state than by global forces (Hafez 2002a, vol. 1, p. 134ff.). As a rule, the prevailing features are a journalism imbued by national ethics and socialization (micro-level), national forms of organization and ownership structures (meso-level) and national audiences and environmental influences (macro-level). For the most part, globalization has remained structurally weak in the mass media and generally speaking there is no significant cross-border convergence of media systems. At the same time, both international communication flows and transnational substructures may well be dynamic. According to our basic theoretical model, namely the system-lifeworld-network approach, whether national systems or globally influenced processes have a greater impact on media discourse cannot be shown without empirical investigation...
eBook - ePubMedia Globalization and Digital Journalism in Malaysia
Network Newswork
- Amira Firdaus(Author)
- 2017(Publication Date)
- Routledge(Publisher)
...differences in geographical reach, opposing ideologies), and because media flows are very much inwardly directed and bounded by national, linguistic, and cultural boundaries (e.g. Butler, 2010; Hafez, 2007; Reese, Rutigliano, Hyun, & Jeong, 2007), it is important to consider some of globalization’s micro-sociological concepts. More pertinently, we need a methodology for doing this. Drawing upon the idea of “macroframe concepts of globalization” borrowed from Volkmer (2006a), I propose that relativistic mesoframe debates – debates that address what Held and McGrew (2007) identify as “deconstructive and post-structural, postmodern social constructionist” conceptions of global reality – are more useful in terms of providing us with a pragmatic methodology for research. Taking off from Robertson’s analytical-interpretative conceptualization of glocalization, I draw upon the idea of glocality as a mesoframe theme relevant to exploring the nexus between virtual global informational flows and material place-based localities and cultures. Macroframe and mesoframe relativistic conceptions of the global sphere Conceptualizations of contemporary Global Media spheres range from “sceptic” perspectives that deny its globalized nature (e.g. Hafez, 2007; Stanton, 2007) to “hyper-globalist” perspectives positing globality as an undisputed reality of contemporary media globalization (e.g. Beckett, 2008; Bruns, 2005). Sandwiched between these opposing polarities are the more relativistic “transformationalist” (e.g. McNair, 2006; Volkmer, 1999) and “glocalist” (e.g. Clausen, 2004) models that recognize sociocultural and regional nuances in media globalization across varied geographical, technological, politico-economic, and sociocultural settings To return momentarily to this book’s main concern, it is important to note that globalization is an over-arching concept and structure within which contemporary journalism and internet-powered public discourse is both understood and undertaken...
- Dal Yong Jin(Author)
- 2019(Publication Date)
- Routledge(Publisher)
...Each of the eras witnesses clear influences of media technologies on the globalization process. It is difficult to imagine globalization occurring without these media technologies that are so central to people’s daily lives. As Lule (2015, 66) aptly puts it, through media, the people of the world came to know of the world. In a very real sense, media affected the imagination of the world, allowing people to imagine a world, a different world from where they were, but a world perhaps accessible and reachable. Briggs and Burke (2009, 269) also point out that the history of globalization and political economy “necessarily accompanies the story of global communication.” Media and globalization in various ways go hand in hand, and the degree of connectivity has continued to deepen in the platform era. Questions A critique of information society is that the new technology being used is leading to a decline in ideology; for example, the growing rise of Internet-based communication can reduce the impact of ideology in daily life. Do you agree or disagree? Do you think access to TV and communicating through the Internet can instead have a greater impact on contemporary society, and shift the ideologies present in both North America and other societies? International communication is essentially seen as being a huge form of “power” or allowing one to hold the power. What do you think is the most prominent factor or use of international communication today? Media history is directly related to the evolution of communication technologies, including the printing press, the telegraph, the Internet, and smartphones. Among these, which communication technology is the most important to you and explain the rationales. Discuss the major roles of social network sites in the process of globalization for college students who heavily rely on SNSs for their daily activities. Do you think SNSs truly expedite globalization? Are there any negative aspects of using SNSs in the process?...
eBook - ePub- Peter van Ham(Author)
- 2010(Publication Date)
- Routledge(Publisher)
...5 Media and globalization 5.1 INTRODUCTION The social power of the media obviously goes well beyond films and TV programs. It is less about what people watch as it is about the impact media have on the shaping of common narratives, ideologies, and loyalties. Since these narratives and identities are a vital element in the social power equation, the role of media in international politics is key. As Monroe E. Price has argued, media today are the “arena where imagery becomes a supplement or substitute for force.” 1 The role of media as an avenue of social power is manifested in two ways. The first can be seen in the efforts of the state to manage its own information space against undesired external influences and pressures. As we have seen in Chapter 3, states have gone to great lengths to protect domestic producers of culture and sources of information and knowledge. For reasons of national identity, national security, or commercial interest, protecting the national (or at times: European) 2 bubble of identity is often considered a top priority. Media have been instrumental in “bringing the nation together”, offering government officials and elites a unique political tool to imbue a sense of community in an otherwise fragmented society. As Neil Postman suggested long ago, watching television is the most commonly shared cultural experience in the US, as well as throughout the Western world. 3 Where culture is the glue keeping societies together, media offer the required infrastructure through which these social attachments are made and solidified. Here, social power is used to frame the nation by setting its policy agenda and suggesting common solutions. As Robert M...
eBook - ePubThe Transformation of the Media
Globalisation, Morality and Ethics
- Nicholas Stevenson(Author)
- 2014(Publication Date)
- Routledge(Publisher)
...C HAPTER 5 Global Media cultures: contours in village life or cultural imperialist dominance? Unlike other strands within the social sciences much of the writing that can be connected with the study of communications systems has maintained an analysis of space as well as time. This is rare given the established patterns in social theory that tended until recently to equate society with the nation-state. Spatial thinking, as is well known, has also assumed a prominent place within post-modern attempts to understand the disorganised flux of modernity. Through the separation of the signifier and signified, the uncoupling of the ‘experience’ of place from physical location, and the shrinking of the world evident in global travel and Global Media events the ‘social’ now seems a more unstable construction than was previously assumed. Notably in such formulations the television set is often presented as a prominent metaphor. Dick Hebdige (1990) has described the experience of watching television in the 1990s as a form of time and spatial travel fostering in the Western world an everyday form of cosmopolitanism. However, to become engaged in such talk is often to encounter a lapse of memory as to how previous generations have sought to think about global relations. In this respect, I think we can point to two main traditions evident within media studies that are focused around questions of media imperialism and the technical capacities of media technology as information storage and shifting devices. These two approaches gained intellectual prominence in the 1960s when technological optimists like Marshall McLuhan talked of a global village, and more pessimistic, politically radical voices warned that the expansion of media systems actually lead to the cultural dominance of the ‘Third World’ by Western consumerism...
eBook - ePubCastells and the Media
Theory and Media
- Philip N. Howard(Author)
- 2013(Publication Date)
- Polity(Publisher)
...Yet there is inspiration enough for further work: “theory is simply a research tool,” he writes, “not the end product of research” (Castells 2000a, 6). THE NEW POWER OF DIGITAL MEDIA As you are reading this book, the number of people who have ever used the internet is hitting two billion. How have digital media, like the internet, had an impact on all these people? A network perspective on studying the media reveals the ways in which linkages provide structure. From a network perspective, the media rule social life. “Media” must be understood broadly: it includes the information infrastructure that supports network enterprises and the global economy; it includes the digital content about politicians and public policy options that we evaluate at election time; it includes the industries that produce video games, the temporary production teams that give us movies, and the tools that allow creative individuals to produce cultural content at home. Today, we live in a society that is informational, global, and networked. It is informational in that generating knowledge and managing information makes or breaks the modern firm, determines whether political candidates or social movements succeed or fail, and whether cultural icons propagate or fade from memory. It is global in that the core political, economic, and cultural processes work on a planetary scale in real time or chosen time. It is networked in that communication technologies connect firms or segments of firms in project-based work, important political actors battle for power over media 24 hours a day, and cultural production increasingly involves digitally networked media while interest in cultural products spreads through networks of family and friends (Castells 2000a). Media provides the rules of social interaction, it is where we find power concentrated and exercised, it is what we use to build social capital for ourselves, and it is what we use to spend that social capital over our life course...
