eBook - ePub

UnSelling

Name: UnSelling
ISBN: 9781118943021

The New Customer Experience

Scott Stratten,

Alison Kramer,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

UnSelling

The New Customer Experience

Scott Stratten,

Alison Kramer,

About this book

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

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Yes, you can access UnSelling by Scott Stratten,Alison Kramer in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.