eBook - ePub

The Impossible Advantage

Name: The Impossible Advantage
ISBN: 9780470711699

Winning the Competitive Game by Changing the Rules

Wolfram Wördemann,

Andreas Buchholz,

Ned Wiley,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Impossible Advantage

Winning the Competitive Game by Changing the Rules

Wolfram Wördemann,

Andreas Buchholz,

Ned Wiley,

About this book

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
Shows you that you can become a ?game changer? and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.

For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com

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Yes, you can access The Impossible Advantage by Wolfram Wördemann,Andreas Buchholz,Ned Wiley in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Vertrieb. We have over one million books available in our catalogue for you to explore.