The Impossible Advantage

Winning the Competitive Game by Changing the Rules

Wolfram Wördemann, Andreas Buchholz, Ned Wiley

• Publisher: Wiley
• Year: 2010
• Print ISBN:
  9780470717127
• Edition: 1
• eBook ISBN:
  9780470711699
• Topic: Business
• Subtopic: Sales
• Index: Business

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

• Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
• Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
• Shows you that you can become a ?game changer? and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
• Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.

For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com

Table of contents

• Title Page
• Copyright Page
• About the authors
• Foreword
• The surprising limitation of the World’s Number One business strategy
• It’s time to think radically about growth
• First Game Strategy: redefining the measures of performance
• Second Game Strategy: reshaping the market landscape
• Third Game Strategy: restaging the competitive confrontation
• Fourth Game Strategy: taking the Game to the next level
• How your business can profit from Game Strategy
• After the Game
• Postscript: how Game Strategy differs from Game Theory
• Acknowledgements
• Index