📖[PDF] Convergence Marketing by Richard Rosen | Perlego
Get access to over 750,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Convergence Marketing
Convergence Marketing
Unavailable in your region
📖 Book - PDF

Convergence Marketing

Combining Brand and Direct Marketing for Unprecedented Profits
Richard Rosen
shareBook
Share book
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
Unavailable in your region
📖 Book - PDF

Convergence Marketing

Combining Brand and Direct Marketing for Unprecedented Profits
Richard Rosen
Book details
Table of contents
Citations

About This Book

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Read More

Information

Publisher
Wiley
Year
2009
ISBN
9780470522394
Topic
Business
Subtopic
Marketing
Edition
1

Table of contents