eBook - ePub

Writing Copy For Dummies

Name: Writing Copy For Dummies
ISBN: 9781118069936

Jonathan Kranz,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Writing Copy For Dummies

Jonathan Kranz,

About this book

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

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Yes, you can access Writing Copy For Dummies by Jonathan Kranz in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.