Writing Copy For Dummies
eBook - ePub

Writing Copy For Dummies

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Writing Copy For Dummies

About this book

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

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Information

Publisher
For Dummies
Year
2011
Print ISBN
9780764569692
eBook ISBN
9781118069936
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Title
  2. Contents
  3. Introduction
  4. Part I : Understanding Copywriting Basics
  5. Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money
  6. Chapter 2: Marching Ahead with Copywriting Fundamentals
  7. Part II : Direct Response Writing That Makes the Sale
  8. Chapter 3: Looking for Ideas: Finding Inspiration through Investigation
  9. Chapter 4: Working with the Power of Direct Response
  10. Chapter 5: Writing Direct Response Letters That Win Business
  11. Chapter 6: Creating Direct Response Brochures That Sizzle and Sell
  12. Chapter 7: Completing the Direct Response Package
  13. Chapter 8: Going It Alone: Self-Mailers, Postcards, Catalogs, and More
  14. Chapter 9: Blasting Away with E-Mail
  15. Part III : Building Awareness of Your Business
  16. Chapter 10: Basic Branding 101
  17. Chapter 11: Writing High-Powered Ads for Your Business
  18. Chapter 12: Creating Effective Press Releases and Press Kits
  19. Chapter 13: Gaining Credibility with Outstanding Articles
  20. Part IV : Managing the Sales Support System
  21. Chapter 14: Creating Web Sites That Attract and Hold Customers
  22. Chapter 15: Crafting Collateral: Using Supporting Materials
  23. Chapter 16: Writing to Sell to a Business, Not a Consumer
  24. Part V : Looking at Special Copywriting Situations
  25. Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education
  26. Chapter 18: Solving Problems When Good Copy Goes Wrong
  27. Chapter 19: So You Want to Be a Copywriter
  28. Part VI : The Part of Tens
  29. Chapter 20: Ten Things You Should Always Do Before Writing
  30. Chapter 21: Ten Cures for Common Copywriting Problems
  31. Chapter 22: Ten Fast Ways to Find Copywriting Inspiration

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Yes, you can access Writing Copy For Dummies by Jonathan Kranz in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.