Advertising For Dummies
eBook - ePub

Advertising For Dummies

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Advertising For Dummies

About this book

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting placeā€”but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertisingā€”from online and print to TV, radio, and outdoor formatsā€”to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Advertising For Dummies by Gary Dahl in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
For Dummies
Year
2011
Print ISBN
9780470045831
eBook ISBN
9781118068090
Edition
2
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Title
  2. Contents
  3. Introduction
  4. Part I : Advertising 101
  5. Chapter 1: Advertising: Mastering the Art of Promotion
  6. Chapter 2: Setting and Working within Your Advertising Budget
  7. Chapter 3: Boosting Your Budget with Co-Op Programs
  8. Chapter 4: Defining and Positioning Your Message
  9. Chapter 5: Forming an Effective Ad Campaign
  10. Part II : Creating Great Ads for Every Medium
  11. Chapter 6: Online Advertising: Maximizing the Enormous Reach of the Internet
  12. Chapter 7: Using Print Ads: Small Spaces with Big Audiences
  13. Chapter 8: Radio: Effective, Affordable, and Fun
  14. Chapter 9: Demystifying TV Commercials: They Donā€™t Have to Win Awards to Be Effective
  15. Chapter 10: Collateral Advertising and Direct Mail: Brochures, Flyers, Newsletters, and More
  16. Chapter 11: Opting for Outdoor Ads: Billboards, Posters, Ads on Buses, and Other Signage
  17. Part III : Buying the Different Media
  18. Chapter 12: Investing in Internet Advertising
  19. Chapter 13: Buying Ad Space in Print Media
  20. Chapter 14: Purchasing Ad Time on the Radio
  21. Chapter 15: Getting Your Ads on Television
  22. Chapter 16: Deciding Whether to Hire an Ad Agency
  23. Part IV : Beyond the Basics: Creating Buzz and Using Publicity
  24. Chapter 17: Creating Buzz and Word-of-Mouth Advertising
  25. Chapter 18: Leveraging Your Advertising with Public Relations, Publicity, Specialty Items, and Events
  26. Part V : The Part of Tens
  27. Chapter 19: Ten Secrets for Writing Memorable Advertising
  28. Chapter 20: (Almost) Ten Ways to Know Itā€™s Time to Hire an Agency
  29. Glossary
  30. : Further Reading