eBook - ePub

Changing the Channel

Name: Changing the Channel
ISBN: 9780470456897

12 Easy Ways to Make Millions for Your Business

Michael Masterson,

MaryEllen Tribby,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Changing the Channel

12 Easy Ways to Make Millions for Your Business

Michael Masterson,

MaryEllen Tribby,

About this book

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

Discusses how to create successful marketing campaigns by using a mix of different marketing channels
Offers some smart ways to track customer buying habits with a database that covers all marketing channels
Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

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Yes, you can access Changing the Channel by Michael Masterson,MaryEllen Tribby in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.