eBook - ePub

Winning with Customers

Name: Winning with Customers
ISBN: 9780470768518

A Playbook for B2B

D. Keith Pigues,

Jerry D. Alderman,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Winning with Customers

A Playbook for B2B

D. Keith Pigues,

Jerry D. Alderman,

About this book

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

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Yes, you can access Winning with Customers by D. Keith Pigues,Jerry D. Alderman in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.