eBook - ePub

Evaluating Public Relations

Name: Evaluating Public Relations
Author: Tom Watson,Paul Noble

A Guide to Planning, Research and Measurement

Tom Watson,

Paul Noble,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Evaluating Public Relations

A Guide to Planning, Research and Measurement

Tom Watson,

Paul Noble,

About this book

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

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Yes, you can access Evaluating Public Relations by Tom Watson,Paul Noble in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.